No ordinary times Democracy, economy, politics, and governance are four global mega-trends impacting our lives. The near collapse – the attempted overthrow of the US
How can your business build more demand and grow loyal buyers faster? One answer is loyalty programs. Now the next generation of loyalty programs
New market opportunities First, it was the pet rock craze (Google it!), then Tamagotchi and now the Petaverse Network. It is the first generation of digital
The problem: People hate advertising, “… said Joanna Coles, the former chief content officer of Hearst Magazines, during a session at the Advertising Week
How revenue operations – marketing departments improve their productivity with automation and AI technology now. Marketing teams principally utilise AI for Creativity, Image direction
The Business Crime of the Century: “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same
Amazon is the world’s largest retailer. It is not threatened by the world’s second-largest retailer, Walmart (with many physical stores) but by social media. Social
Social selling is developing, nurturing, and leveraging online relationships to sell more of your products or services. It is more than just networking on social media
Mass behavioural change – new revenue opportunities Alcoholic drinking is out; sober life is in. For the first time in centuries: it’s global; people in
In the post-iOS 14 era, Meta has been trying to recapture its dominance in digital advertising. Its UK and USA political roles tarnished Meta’s
