E15X
THE PROFIT SYSTEM.
Search. Customers Approve First. Economics Prove. Net Profit Follows.
Repeat every 90 days
EI5X - THE PROFIT SYSTEM.
Systematically find, prove and renew Extreme Value inside your highest-GP$ zone.
WHAT WOULD MAKE MORE OF YOUR COMPETITORS’ HIGHEST-GP$ CUSTOMERS CHOOSE YOUR BUSINESS NOW — WITHOUT DISCOUNTING?
EXTREME VALUE – If it doesn’t change which retailer customers choose, it isn’t Extreme Value.
FINANCIAL ARBITRAGE – Customer value significantly exceeds retailer cost.
CUSTOMERS APPROVE FIRST – Your ideal customers validate the Extreme Value before you commit capital.
SPEED – Extreme Value changes which retailer customers choose immediately.
PROFIT – Small movements in AOV, units, and gross margin inside your highest-GP$ zone materially lift net profit.
EXTREME VALUE RETAILERS
BEST BUY — WORLD’S LARGEST CONSUMER ELECTRONICS RETAILER
Matched Amazon's prices. Extreme Value. Saved the business.
HARVEY NORMAN
Matches Prices. Extreme Value: 5 Years Interest-Free.
IKEA
Extreme Value: Inspiring Showrooms.
COSTCO
Extreme Value: Customers Pay To Access It.
WHAT IS YOUR EXTREME VALUE?
What could make your highest-GP$ products almost impossible for your competitors' customers to say no to — for little cost.
E15X
Search. Customers Approve First. Economics Prove. Net Profit Follows.
Repeat every 90 days.
If you are the CEO of an enterprise retailer and want to talk, email [email protected]
WHAT EXTREME VALUE LOOKS LIKE.
BEST BUY — WORLD’S LARGEST CONSUMER ELECTRONICS RETAILER:
Matched Amazon’s prices. Extreme Value. Saved the business.
HARVEY NORMAN:
Matches Prices. Extreme Value: 5 Years Interest-Free.
COLES — LITTLE SHOP: Extreme Value:
Collectables with every $30 spent.
~$200M Additional Sales.¹
Sales growth slowed after it ended.²
RETRAVISION — RESORT GETAWAYS: Extreme Value:
$500 Resort Rewards for every $500 spent.
Harvey Norman approached to take it over.³
WHAT IS YOUR EXTREME VALUE?
What could make your highest-GP$ products almost impossible for your competitors’ customers to say no to — for little cost.
EI5X – KNOW IT. DEPLOY IT. RENEW IT.
Win more of your competitors’ highest-GP$ customers — without discounting.
Go live in 60 days. Refresh every 90 days.
If you are the CEO of an enterprise retailer and want to talk, email [email protected]