Why do most social media management providers (and in house teams) fail to sell more of your products and services?
- You do not need a huge social media following to get more results and have more conversations with your ideal potential customers.
- #socialselling is a proven sales engagement and lead generation methodology.
We live in a Social Selling Economy. It’s time to adopt the social selling methodology for your business.
Five steps are all it takes to generate awareness, engagement and outcomes.
Train Your Team –> Social Media Posts –> Landing Pages –> Zoom Calls –> Influence and Sell More
There are six reasons why most fail.
- No strategy – If you don’t have a great plan first – don’t waste your time and money.
- Not enough posts – If you are posting less than 50 posts a month – you are invisible.
- Wrong social media channels – be where your buyers are.
- You are yet to position yourself, your business as the expert thought leader and one of the best businesses in your field.
- Your content is not engaging – it’s time to move from invisible to the influencer. No engagement = no sales.
Three upgrades will accelerate and differentiate your business from its competitors.
- More Trust Assets
- Answer the WHY question better.
- Tell a bigger story than just your products and services – your strategic narrative and pitch.
We recently started working with a startup. They have allowed us to share some of their results.
Background:
- Highly competitive global and local markets.
- We rebuilt their Business of Trust foundation.
- We started with six social media channels we posted to daily.
End of first 30 days.
-
- Engagement (likes, shares,
- conversations increases) 1320x
- People reached an increased 111,000
- Followers increased by 25x
- Pageviews + impressions 129x
Learnings
- Video often performs best.
- Global average – you have to win attention in 8 seconds.
- There were two high performing engagement times each day. We experimented with putting the day’s posts only into these two times. This action lifted all indicators of engagement and pageviews by around 40%.
The results are not a guarantee of future performance. It shows how one hard-working business is succeeding now.
Accelerate provides a monthly subscription social media publishing + strategy service for the implementation, optimisation and reporting ensuring success for businesses to launch and manage their social influence and selling – as either outsourced or support service provider.
- Accelerates applications – automate recurring social media content generation, editing, publishing, engagement with targeted communities, benchmarking, performance analysis and reporting.
- Accelerate sources, edits, research-driven content from local and global sources to deliver your thought leadership, industry news and topical content for your business’s strategic purposes.
- No lock-in contracts.
We do everything or just a little – you choose.
Increasing your share of voice and engagement – maximises influence, revenue and market dominance.
The average results are
- 2x more organic posts,
- 144x more engagement with your future buyers,
- 3x faster sales cycles,
- 2x lift in conversions
- typically, 1/2 the price of our competitors.
- 5x ROI: every dollar invested in social selling returns $5 on average – global survey based on research of 47,000 SDRs across 200 businesses.
All for one low monthly price (choose the subscription to fit your budget – we can specially tailor one for your needs) all subscriptions include monthly strategy sessions.
Our price guarantee
If you find a professional competitor’s, lower price (including GST) for the same number of posts + services, we will beat it by 15%.
See immediate results.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. Please share this article with a friend who might also benefit from it.
Thanks for reading,
David
