How to win more new buyers on Twitter with more Trust

“At Salesforce, our number one value is Trust. 

We reflect and inspire Trust through our infrastructure, our data security, our product experience …

A lot of thought goes into how to convey this 

  • visually, 
  • verbally, and 
  • experientially 

to our prospective buyers” says Adam Dant Salesforce. 

Hubspot found that only 3% of technology buyers Trust salespeople. 

It explains why 46% of buyers and consumers (up to $500,000 in contract value) across all industry types – no longer want to deal with a salesperson. Enter #socialselling. 

We now live in a Social Selling Economy. 

Your buyers, customers, visitors, clients are already Social Buying – has your business joined the Social Selling Economy? 

For those who have been long-term subscribers, I provide a  

  • daily breakdown of how to implement this methodology – which I have called – The Business of Trust. 
  •  It works for any business type industry, anywhere. 
  •  Apple, Salesforce and millions more apply the same framework for building how to accelerate growth.
  • Twenty-five years since Steve Jobs first applied this framework at Apple – the methodology still works today. Tien Zhou, CEO of Zuora, says … ” it always works.”

Every person and business is now a TV station. (or should be)

Social media channels and technology allow you to project who and what you and your business stand for (or not).

Everyone (every staff member) has a mobile phone everyone can produce content. 

The Business of Trust methodology provides the framework of how to win more. 

Social media channels provide the accelerator for telling your bigger story everywhere your ideal buyers are. 

Every Social Media channel has discreet audience types – the most underestimated channel is Twitter. 

Of all social media channels – Twitter is the fastest.

Twitter’s audience is very influential.

  • Just look at the 98,000 posts yesterday under #auspol. Australia is on the cusp of an election. Australians are very engaged with the failures of the current government. Many say that elections are now won and lost on Twitter first. 

Twitter users tend to be in the know – your ideal buyers are likely on Twitter. 

  • They are often the first to hear about things. 
  • They share what they have discovered. 
  • What they share often goes beyond Twitter, making its way into newspapers, websites, TV, and radio because 
  • Twitter is at the heart of conversations. 

If Instagram tells stories from pictures and videos – Twitter is the voice  – of your business and organisation.  

Twitter conversations are super easy to join. 

It’s just a matter of knowing which # hashtag conversations. 

Let’s look at the #music 

How a word cloud works – the larger the word – the larger the number of # conversations. 

An example of some conversations in real-time about #music. 

music conversations


The number of # hashtag conversations in Australia on #tourism is 7,900 a week – if your business is a tourist destination – this is where you want to be on Twitter. 

twitter tourism

Twitter is your voice to influence and sell more visitors to your region – in real-time. 

Every business type has # conversations in play every day. 

It’s where people are looking for solutions. 

It’s your chance to influence more. 

All business types including 

  • Professional services, 
  • Financial planning, 
  • Distributors, 
  • Retail 

We now live in a Social Selling economy.

Every industry is changing: it’s a global phenomenon.

The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.

Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them. 

It is ethical selling – Pro-tip – if your growth strategy relies on hounding and chasing, sequenced repetitions, and an over-reliance on paid visual advertising, persuasion rather participation now, none of these steps work – the ROI has gone.  

Not sure how to join with the least fuss and changes to your business? 

Consider #Unlock

accelerate subscription

Register for free 

Accelerate provides a subscription social media publishing + strategy service to 

  • lift influence and social selling 
  • that schedules and distributes 
  • the most engaging content across all top five social media platforms every day.

Increasing your share of voice and engagement – maximises influence, revenue and market dominance.  

The average results are 

  • 2x more organic posts, 
  • 144x more engagement with your future buyers, 
  • 3x faster sales cycles, 
  • 2x lift in conversions for 
  • 1/2 the price of our competitors.  
  • Delivering influence, revenue and market dominance.

All for one low monthly price includes

  • monthly strategy sessions 
  • professional content generation – video and written

Immediate results. 

If you have read this far, thank you for your attention. This means a lot. I hope this helped you even a little bit in better making sense of this topic and if it did please share it with a friend who might also benefit from it. 

Thanks for reading,