Nike’s – Crazy Dreams – a campaign that created $6bn in brand value, generated a 31% increase in sales and was their most successful campaign.
The campaign started during the Trump Presidency when race riots and Black Lives Matter came to the fore of public awareness.
Nike cut through the political and news media with a searing campaign featuring athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.
The purpose of a business is the force that drives culture, new buyers, and better staff.
When you tell a bigger story than just your products and services – it powers engagement and enthusiasm.
The world is awash with look-alike competitors.
The key is to not be just another business in a sea of beige.
- Your new buyers want clarity – why should they only buy from your business rather than any of your competitors.
- Your why – your purpose ( other than to make a profit) helps your prospective new buyers choose.
In a recent discussion with the CEO of a buying and marketing group with stagnant growth in members and group turnover found …
- A recent upgrade of their branding with more digital assets for members had failed to lift awareness and growth.
- They had little social media visibility.
Attention, visibility, and awareness is a precious commodity in a crowded, noisy world.
Engagement with your community, and potential new buyers is the jewel in the crown.
- Charlie from our machine learning and artificial intelligence department knows the most engaging content based on preferred keywords and hashtags.
- Charlie reads the content and edits a client’s content for maximum attention and engagement before recommending the posting on social media channels.
We ran some of the Ceos content through Charlie’s machine learning system and found very little engaging content – however, we could show what would work better.
Today every business (person) should consider themselves a TV station – media company as well as their core business.
Producing content (video and written) that better captures awareness and engagement to propel your business growth.
- Your breadth of data —the size of the contactable audience—made up of social, first-party data establishes the potential scale of your future business growth.
- Account-based engagement (ABE) is the key to future growth. ABE extends the benefits of ABM from a few to hundreds and thousands of ideal new buyers across social media. It is personalisation and scaling.
- Larger and more ambitious businesses have found a new market – capturing the attention of ad agencies selling advertising on their business channels. Capturing more cooperative funding. Delivering for their suppliers and future suppliers the hard to get to audiences. Then repurposing your content across social media channels.
Why is this important?
Boston Consulting Group: recent article reports that 95 per cent of B2B buyers said they were willing to make purchases without interacting with any salespeople.
We now live in a Social Selling Economy.
Want accelerating growth?
Key takeaways
- Add purpose to your brand that intersects with your ideal buyer’s worldview.
- Create and distribute content that has maximum engagement and awareness. Test first.
- Aim bigger – create your own media channel and sell advertising on it. (Average GP is 80%)
Accelerate provides a monthly subscription social media publishing + strategy service for the implementation, optimisation and reporting ensuring success for businesses to launch and manage their social influence and selling – as either outsourced or support service provider.
- Accelerates applications – automate recurring social media content generation, editing, publishing, engagement with targeted communities, benchmarking, performance analysis and reporting.
- Accelerate sources, edits, research-driven, content from local and global sources to deliver thought leadership, industry news and topical content for your business’s strategic purposes.
- Accelerate provides both strategy, and execution and saves businesses on average hundreds of hours a month.
- No lock-in contracts.
We do everything or just a little – you choose.
Increasing your share of voice and engagement – maximises influence, revenue and market dominance.
The average results are
- 2x more organic posts,
- 144x more engagement in the first 120 days
- 3x faster sales cycles,
- 2x lift in conversions
- typically 1/2 the price of our competitors.
- 5x ROI: every dollar invested in social selling returns $5 on average – a global survey of 47,000 SDRs
All for one low monthly price (choose the subscription to fit your budget – we can specially tailor one for your needs) all subscriptions include monthly strategy sessions.
Our price guarantee
If you find a professional competitor’s, lower price (including GST) for the same number of posts + services, we will beat it by 15%.
Our performance guarantee
We guarantee to deliver 100% of your subscription package every month. If not – we work and achieve the results at no cost.
See immediate results.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit.
Thanks for reading,
David
