Did someone say how can we grow revenue and profits faster with the least effort?
Regardless of the size of your business, country, industry or business stage of life – every business can grow faster when its focus broadens.
- Deloitte – grow 3x faster.
- Ipsos – across 25 countries 70% of respondents will support your business more.
- EY + Harvard report – rapid growth over the previous three years belongs to those businesses.
- McKinsey – A lack … is the single largest cause of employees resigning.
What do I have to do say, business leaders?
It’s simple – create value for society.
By aligning values and purpose and telling a bigger story than just your products and services you can ignite further growth.
Mastercard – In 2021, all 24,000 employees’ bonuses are driven by their Environmental, Social, and Governance goals.
These are
- carbon neutrality,
- financial inclusion and
- gender pay parity.
Samsøe Samsøe sews ad-generating QR codes into garments. The Danish fashion brand is adding smart labels that simplify future resales.
When a customer decides to clear that item out of their closet, it more or less sells itself.
After scanning the code and connecting to a Facebook account, the QR code
- automatically generates and populates the garment’s details and photos.
- The owner only needs to add the condition it’s in
- and the price they’re asking.
Creating value for society means you are more likely to attract and retain employees in a tight labour market. A US study by Gartner in 2020 found that an all-time high of 93% of employees believe companies must lead with purpose.
In a world where 77% of consumers worldwide expect brands to show support to people in times of crisis.
Social media and public opinion are firmly heading in one direction – is your business joining the Social Selling Economy?
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If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so please share it with a friend who might also benefit from it.
Thanks for reading,
David
