Every business is changing.
From professional services to retail the only constant is the accelerating speed of change.
Success today recognises that every successful business from startup to mature – is also a multimedia publishing business.
We now live in a Social Selling Economy.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
Faster growth starts with more strategic attention.
Attention is the most valuable asset in the world today.
Gaining more attention from your ideal buyers is the ignition point for more growth.
More strategic posts across the major social media platforms at increased volumes each day, joining the organic conversations is vital.
Today the rules are
- Be seen more
- Be heard more
- Engage more to
- Sell more
Regardless of your country, industry, or size of business – startup to enterprise.
An extension of social commerce is a shoppable live stream.
A cross between a video stream, daytime TV and group chat: live stream shopping is the big thing in social commerce.
- Livestream shopping builds on social commerce and enables potential buyers to engage in real-time chat.
- Companies report conversion rates approaching 30 per cent—up to ten times higher than in conventional e-commerce.
- In the US, the live streaming market is expected to surpass $25 billion by 2023.
- For e-commerce businesses research shows returns are 50% lower when a product is bought off a live stream compared to traditional eCommerce channels.
- Is it worth the effort? On one day in 2021, two of China’s top live-streamers sold $3 billion worth of products. That’s roughly three times Amazon’s average daily sales.
- Attention from video works. 84% of consumers say a brand’s video has convinced them to make a purchase and 96% of people have watched a video to learn more about a product or service.
This is not just a story of eCommerce.
From coaches to professional services, consultants to B2B businesses – all you need is a camera, and valuable content and you are off and going.
Live streaming benefits include
- Turning real-time engagement and conversations into big-time sales.
- Growing your sales pipeline faster than ever before.
- Continuous improvement from data analytics.
Where to start?
- Start with infrequent streams focused on one to five products or services.
- Rely on one social media channel first.
- Track performance with key performance indicators (KPIs) – numbers of views, conversion rates, and best-selling products.
Next stage – embed live commerce as a growth pillar
- Experiment with a regular schedule of live events with varying products, formats, and target audiences
- Integrate live streaming into your website.
- Repurpose your content – everywhere that matters.
The most successful are those that have answered – WHY – should I only buy from your business rather than any of your competitors.
- People are changing their preferences faster.
- People buy from people they see on their phones.
- There is a goldrush for attention – have you successfully staked your claim?
Every business is changing – is your business keeping up?
ACCELERATE SOCIAL – We deliver more strategic attention, influence and engagement with your perfect buyers so you sell more.
We guarantee 8x more social media posts than you are getting today – find a lower price we will beat it by 15%.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so please share it with a friend who might also benefit from it.
Thanks for reading,
David
