Governments around the world intend to continuously tighten user privacy rules for years to come.
It’s a win for personal privacy and a hit to businesses’ profitability.
It’s having a dramatic impact on advertisers’ ROI.
The cost to acquire new revenue from paid advertising in the last twelve months has risen 41%.
175 marketing leaders at Fortune 500 companies (the biggest businesses in the world) in a recent survey carried out by marketing professionals found that there has been a high impact on
- social media marketing (67% say it has had a high impact),
- organic search strategies
- paid search marketing
As a result, most enterprise marketers expect to invest more budget over the next two years in social media marketing (83% expect to invest more).
Marketers are opening up new channels of communication that give customers full control and the opportunity for businesses to sell more at scale – #socialselling.
We now live in a Social Selling economy.
Every industry is changing: it’s a global phenomenon.
Organic social selling relies on organic advertising – every post is free across all the top social media channels – Twitter, Facebook, Instagram, YouTube, and Linkedln.
The social media platforms have muzzled the performance of organic advertising. The workaround is higher posting higher volumes of organic posts.
There is a direct link between
- more attention,
- engagement and
- selling more
- and increasing quantity of posts – across all of the top social media platforms.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
It is ethical selling – Pro-tip – if your growth strategy relies on hounding and chasing, sequenced repetitions, and an over-reliance on paid visual advertising, persuasion rather than participation now, none of these steps work – the ROI has gone.
Industry KPIs now include
- Share of voice – the volume of daily organic posts compared to the total posted within your preferred hashtag channels.
The shock for most businesses is how invisible they are compared to their competitors. Their competitors often are posting 10x to 100x more than they are.
- Share of engagement -compared to your competitor’s engagement levels:
The social media formula is
Get attention – it’s the most valuable asset in the world.
- To get more attention = more organic posts.
- To get more engagement = better content.
- To sell more requires more attention and more engagement.
Now it is time for your business to join the Social Selling economy.
ACCELERATE SOCIAL – ATTENTION is the most valuable asset today in the world.
We deliver more attention, influence and engagement with your perfect buyers so you sell more.
We guarantee 8x more social media posts than you are getting today – find a lower price we will beat it by 15%.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so please share it with a friend who might also benefit from it.
Thanks for reading,
David
