Gaining more new buyers, increasing profits, and driving growth faster, is your ability to secure more warm leads and convert those into clients.
Existing businesses’ average of new buyers compared to their overall buyers is 16% – that is – with a 1000 customer base, you add about 160 new buyers a year.
If your business is not onboarding new buyers at this rate, consider some of the following areas for more focus.
Checklist
The most significant complaint potential new buyers have when arriving at your website, landing pages is
your business is unclear about why potential buyers should buy from your business rather than your competitors.
1) Buyers are looking for solutions – know how to explain your offers better. It is not only about copywriting, headline size or a picture – all-important at one level – it is knowing what differentiates your business from your competitors.
It is an intersection of winning their hearts and minds and clarity of logical explanation – that fundamentally sets your business above your competitors.
Solve differentiation and positioning ( premium, entry, mid-level); your business delivers improved
- marketing,
- better prices,
- more effective sales conversions,
- deliver better quality products and services,
2) Differentiation requires personalised quality content. Content that speaks to a person directly is more influential. Your business will be 22x more recognisable if you explain your offers as a story – not advertising. Strategic narrative – the story is a powerful tool for winning more business.
3) Quantity of content or potential buyer touch points – often, potential buyers will binge learn – they want to know everything possible to see if your business is a good fit- or not.
Research indicates that potential buyers consume at least eleven and up to 30 relevant pieces of content -read, watch, and listen: it’s time to stocktake your content – does it tell the right story of why potential buyers would choose your business?
4) Organic Social media is the most significant buyer testing space – honest time feedback from genuine potential buyers. Build and test at high speed – watch the engagement levels, comments, and shares – the data will tell you when you have hit gold – then turn the tap on – you are on a winner. It is a matter of scaling up.
5) Social Selling – We now live in a Social Selling economy. Every industry is changing: it’s a global phenomenon. The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster. Social Influencing and Selling (#socialselling) – this is where your ideal potential buyers walk towards your business rather than your business chasing them. There is a proven methodology for integrating social selling into sales and marketing teams – its practical learning and implementation – delivering on average – Social Selling returns on average five dollars for every dollar invested. The results from a survey of 47,000 Salespeople across 200 businesses from many countries.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
