How to differentiate any business for faster growth – how it works

Small business is the engine room of economic growth for most countries. 

  • More people work for small businesses – for every $1 million of revenue – when compared to medium and large businesses, 
  • Leaders are generally more entrepreneurial – prepared to trial different technologies, approaches and systems to achieve growth and profitability sooner, 
  • Startup businesses are the spear tip, the pointy end of measuring how prosperous a country is in accelerating its economic growth – more startups – more economic growth. 

Competition Policy  

Australia’s competition policy, the laws that govern how businesses conduct themselves with other businesses, is not fit for its purpose – it holds back economic growth. 

It primarily exists to protect large businesses from small business competition. 

Australia is both duopoly heaven and a treasure island for international businesses. 

Ever wondered why there are only 

  • two major supermarkets, 
  • two major retailers in each sector, across every vertical? 

It is a direct result of legislation favouring big businesses at the expense of more small and medium businesses. 

The consumer also pays a higher price compared to other comparable countries. Speak to large importers and suppliers – Australia is their treasure island – Australians have one of the highest incomes in the world. We also pay some of the highest retail prices. 

As a practical example – one of Australia’s best-known startups – now an ASX business – cannot gain accounts with Australia’s most significant wholesale brands. 

  • Over a decade – hiding behind – your account does not meet our credit standards (its code – we don’t want to rock our income from our largest accounts – your direct competitors), so we won’t open an account with you.


Small and medium businesses’ success requires access to more fundraising. 

A startup – – provides a marketplace for investors and businesses wanting access to and sell finance. 

Capital provides software that enables founders to raise, hold, spend, and send funds in one place. 

Capital has evolved to support founders with banking solutions that streamline their startups.


At some point, every business leader asks – what business are you in – is the business there to deliver products and services? 

Or is there a deeper connection with buyers? 

Businesses that succeed in – delivering a better experience – win more revenue and profitability. 

  • Restaurants are not in the food business – food is the medium through which restaurateurs create that experience – it might take 30 attempts in the kitchen to perfect the ideal plate – the ideal experience. 
  • Photographers are not in the photo business – they are selling the experience – your wedding photos experience – your first viewing – it is all about the experience, 

It is a powerful way to reimagine your business potential. 

Unless your business is a commodity business – a $2 shop- delivering a better experience differentiates your business from competitors. 

Today it is vital to tell and deliver a story and experience that is bigger than just your products and services. 

How would you rate your business? 

It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • More attention first 
  • Next More engagement 
  • Influence and Sell More. 

Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.

We accelerate powerful buyer insights gained through micro-content that ultimately influences business results. 

Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.

There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.

If you have read this far, thank you for your attention. 

There are over 150 free previous newsletters – like this one at – look for the tab – How to Influence and Sell More.

It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it. 

Thanks for reading,