What insights can your business take from highly competitive DTC business models that may get you ahead of your competitors – today?
DTC – are direct-to-consumer digital businesses
delivering compelling value propositions – with an integrated strategic pitch and narrative
Globally brands like
- Casper – bed in a box
- Warby Parker – prescription glasses online for less
- Allbirds – NZ sneakers with fluffy wool inlaid
- Zoura – subscription accounting
- and millions more,
They share – enormous growth without any physical stores – billion-dollar business valuations – then later rolled out physical stores.
We now live in a Social Selling economy. Every industry is changing: it’s a global phenomenon.
Today
- new customer acquisition is difficult,
- simply adding more paid ads is not the only answer,
- the economy is slowing, ongoing supply chain issues,
What is working?
• businesses that have improved or already have a powerful value proposition first approach, their strategic pitch combined with a strategic narrative,
•understanding how vital it is to earn every second of a view or click before moving further down the sales funnel.
- the importance of gaining attention at the top of the funnel, delivering buyer education and engagement at each step,
- implementing social selling methodology – everyone is on social media platforms – Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
- adopting different storytelling for different personas, different market segments,
The importance of creating content that captures attention and delivers engagement – sells more.
An important note – there is more content created each day than there are eyeballs on the planet to read it. Just adding more won’t get you noticed – adding more value will.
Data-driven content analytics determines the types of content to
- create,
- distribution – social media platforms, the right times and days,
- formats – video or written,
- consistency, how many times a day, on what platforms,
- share of voice, ensuring content levels match your target to exceed competitors’ voices,
- share of engagement, ensuring content engages so revenue follows,
Content delivers a return on investment when there is an integrated strategic – a business-wide approach.
Jolie Miller describes it this way – great content creates the space for your audience to pause and reflect, this is the space where transformation and engagement happen.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
- Quick-video case study now available – how we delivered 500x more attention, and more engagement in under 120 days – with real buyers.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
