People buy from people they see more often on their phones on social media platforms – #socialselling.
Question: which communication medium has overtaken all social media platforms to become the fastest growing?
Video has overtaken all social media channels MarketingCharts
Combining videos with social media – is the ignition point to influence and sell more.
- Videos attract more ATTENTION with 300% more traffic and receive 403% more ENGAGEMENT and inquiries – sell more.
- If your content generation favours written over video – stop, it is time to reverse it.
ATTENTION is the most valuable asset today in the world.
The stand-out growth for B2B and B2C is from videos posted on social media that are straight from your phone videos – no professional lighting – just raw footage.
Yes, people buy from people they see on their phones – in a world of fake news – they want real and raw.
- Estate Agents, walking through a new listing – their mobile phone video is on – speaking as they go about why they think this house is fantastic – in a three to ten video.
- Professional Services, on boarding a new client, discussing the next steps in the client journey.
- Ecommerce, introducing your new products and the story behind them.
- Coaches and consultants explain their points of difference and how they change lives.
But one video is only
- one social media post,
- sometimes too long,
- the engaging moments – are hidden within a long video
- People’s social media attention is less than a goldfish – only 8 seconds. They ask – is this interesting – yes or no – gone?
Best practice
Enterprise businesses: PWC, Google, Vaynermedia (Gary V) thousands of others have for years – found the most interesting, engaging moments from their long videos, edited them then posted these micro-moments (about 8 seconds of viewing time) to capture more attention and sell more.
This approach has led to a 100x increase in engagement on average.
How it works
Rather than one video – now you have 8 to 30 micro posts to post to multiple social media platforms – each tested for maximum engagement and SEO.
The global average for engagement on social media is .013% of all posts that attract likes, comments, shares, and requests for zoom meetings.
The micro-moments approach average exceeds 13% engagement.
If gaining the attention and engagement of prospective buyers is vital to new revenue growth then this approach is gold.
Why does it work?
Your business has more unique micro-moment posts ready to post to the top social media platforms where your ideal buyers are.
Turning one post into twenty micro-moments – posted to five social media platforms = 100 posts a day.
The advantages are
- Be seen more
- Be heard more
- Engage more with your ideal buyers
- Sell more
Micro-moments provide enormous reach and frequency – your competitors cannot match.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
