How a startup with $1.8 m from Louis Vuitton sells out in seconds every week. started online in 2017 with four founders selling streetwear – hoodies, crewnecks, sweatpants and jackets.

Within two years: has the financial backing of premium brand LVMH Moët Hennessy Louis Vuitton with a $1.8 million investment.

The four founders, Noah Raf, Mason Spector, Peiman Raf and Josh Sitt, friends from high school, have a valuable story of how to grow faster.’s purpose and differentiation – is the attention and support for those with mental health issues – their name – Mad and Happy speaks to this health condition and about optimism – there is a positive future.

They compete in the ultra-competitive Streetwear category. As a new brand, Madhappy had a lot of noise to cut through.

When a brand stands for something from the start, they stand out.

How it starts – Marketing,

Attention: significant daily organic posting (not paid) on social media platforms to build a community around the brand.

  • gifting the homeless in L.A. some of their products,
  • documenting the production process.
  • 2017 posting 20-30 organic social media posts daily (a lot in 2017).
  • photos and videos were raw – unedited – built a small cult following.
  • pop-up retail sites served as an opportunity for further community building.

What happens today?

Fear of Missing Out – when new clothing styles, colours, and models drop into the market – they sell out in seconds.

Subscribe to the SMS list,
Click the link in the SMS the second you receive the text, drops new styles about once a week – when sold out – you will never see them again – you are shopping and buying a moment in time.

Why should you only buy from rather than any of its competitors?

1) Madhnappy is not cheap,

2) It’s a club – not an invitation-only – it is a first-come, first-serve, club

3) Each week reinvents its style, but never its product ranges – hoodies, T-shirts, shorts, surfboards, and pants.

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.

They get more attention first
Next More engagement
Influence and Sell More.


paid advertising,
lots of content generation,
and without doing a lot of outreach #socialselling,

*Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.

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