Start-ups want proven frameworks on where to start and how to grow – their future business.
Everyone gets the basics
- the right product-market fit for your products and services before launching,
- ensure a smooth customer journey – execute flawlessly,
- the right level of customer service,
- adapt to customer needs – continuous improvement,
Almost everyone gets stuck
- You need a product worth buying – why should I only buy from your business rather than any of your competitors?
- A purpose that is bigger than just your products and services – that aligns with your ideal customers,
a brand story that builds community – that differentiates your offer from your competitors,
operational excellence – at every step, - A steady budget for paid and organic social – how do you get 100 x more attention and engagement?What NOT to do
1. do not create merchandise – freebie giveaways,
2. no cliches that sound like your competitors,
3. no over-used phrases,
4. do not visually join the club and look like your competitors,
Your business must break new ground – it delivers one or all of these – faster, simpler, better, cheaper – than your competitors.
These are some real-world examples to stimulate your thinking,
Tide Spin – Life over Laundry.
- Tide Spin – offers a laundry service.
- Download the app,
- Pick a day drop-off point, or use the 2-hour evening service – a driver picks up your clothes and brings them back once they are ready.
You can follow Tide Spin on Twitter @TideSpin, Instagram or Facebook.
Get Prepd – The Lunch Box Reimagined.
- The Prepd Pack is the smart lunch box you did not know you needed,
- It comes with a smart – lunch recipe app so you can plan your lunches,
- The entire lunch box is designed to optimise the experience and help you make better food choices,
- Looks great too,
You can follow – Get Prepd on Twitter @getprepd, Instagram or Facebook.
Blinker App – Buy, sell and finance cars with the snap of a photo.
- Download the Blinker app,
- line up the photo, and
- Blinker will instantaneously find all the details on your car – including the book value so you can set a fair price.
- Add your description – ready to go.
- The entire experience is confined to the app – from arranging a test drive to price negotiations and the final sale.
You can follow Blinker on Twitter @blinkerapp, Instagram, or Facebook.
Noble Brewer – Try beers from the nation’s best homebrewers
- Like beer?
- Join the club!
- Noble Brewer partners with small breweries to create a beer subscription box,
Delivered straight to your door, - Try great new beers regularly without ever leaving home.
- You can follow @NobleBrewer, on Instagram or Facebook.
We ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
They get more attention first
Next More engagement
Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
