There’s one rule of thumb that’s proven true – the best version of every business and its product and services is the intrinsically social one.
As the digital cookie crumbles – with improving privacy legislation combined with Apple | Googles changes to limit advertising attribution roll out across the world – businesses find it harder to retain ROI and lift revenue.
There has been a global lift and shift – to social selling – a proven, more effective acquisition and retention methodology. The advantages include
- unique buyer insights,
- reasonable buyer acquisition costs,
- ease of use and reporting,
Social media – organic social – allow an emotional connection to build – buyers tend to be more loyal and valuable over time than those who arrive at a website because of a generic keyword search or paid social media advertisements.
We now live in a Social Selling economy.
Every industry is changing: it’s a global phenomenon.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
Across the world, we see more and more businesses that have grown successfully without traditional paid advertising – zero dollars – with the change in focus to social.
In France, the number one market-leading Direct-To-Consumer mattress in a-box retailer – has spent zero on paid advertising – forever.
The marketing purists will demonstrate that content generation, organic social media and community creation are defacto marketing costs with different expense names.
David Smith and Torey Smith started Mattress Depot USA.
Now with $24 million in yearly revenue – they have never had an unprofitable year – including the covid years.
They operate a specialty sleep omnichannel retailer selling high-quality, brand-name mattresses and bedding products.
They are not purists – they spend a tiny amount on paid advertising.
The average marketing bedding retailers spend ranges between 5-10% of revenue – between $100k to $200k a month.
Mattress Depot USA – Monthly Paid Advertising
- 605 ads
- $12,730 monthly budget
- 5905 monthly paid clicks
Top SEO Pages
- Mattress Depot USA: Mattress Store & Sleep Specialists
- 1344 clicks/month, Top Keyword: mattress stores near me
- Bed Frame and Mattress – Mattress Depot USA
- 687 clicks/month, Top Keyword: bed frame
- Sleep Quiz | Analyze Your Sleep | Mattress Depot the USA
- 640 clicks/month, Top Keyword: what kind of mattress should I buy quiz,
Top Organic Keywords
- mattress stores near me
- 98 difficulty, 600 organic clicks, rank: 89
- mattress
- 89 difficulty, 420 organic clicks, rank: 11
- bed frame
Take a look at www.soaringheart.com in the same industry.
Their unique selling proposition is they manufacture organic mattresses. There is growing consumer demand to move away from mattress production that uses solvents and chemicals as part of its processes.
Its yearly turnover is around $ 5 million – based in Seattle, Washington, the United States.
Soaringheart.com – Monthly Paid Advertising
- 28 ads
- $127 monthly budget
- 20 monthly paid clicks
We ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
