Across the world, as central banks lift interest rates to reduce economic activity to reduce inflation – the impact is revenue growth is harder to achieve.
Shopify (one of the worlds leading e-commerce platforms) CEO shared a graph that the bull run of enormous growth during covid had now returned to pre-pandemic levels – recession levels.
We see other confirmations
- Meta (Facebook) missed earnings,
- Alphabet (Google) — significantly slower growth,
- YouTube ad revenue grew 5%, same period – 84% growth,
- Amazon – loss of $6B – too many warehouses.
How are business leaders responding?
A focus on underpriced attention and marketing channels,
Now the most valuable asset in the world today is attention. As the cost to acquire and hold buyers’ attention, engagement increases faster than the rate of inflation – businesses are looking to find pockets of attention, that cost less – such as organic social media posts, Pinterest, Quora, Snapchat, Affiliate marketing, TV, Podcasts, Email, newsletters,
A return to the criticality of differentiation,
- Selling a great product(s) is no longer enough to grow a business.
- Buying runners from a Nike supplier factory for $10 a pair does not, on its own, grow your business into another Nike.
A focus on new funding to grow your brand
An Irish startup – Wayflyer, started in September 2019 and is transforming e-commerce banking and capital raising.
Wayflyer is a revenue-based financing platform for e-commerce merchants and has raised $76 million in a Series A funding round led by Left Lane Capital.
- Businesses typically take out loans of between $300,000-$400,000 for inventory purchases, shipping costs and other big-ticket items necessary for an e-commerce business.
- Repayments are a percentage of their revenue until the money is paid back (plus a fee charged for the cash advance).
Revenue finance is an area traditional bankers will not visit.
Wayflyer recently signed an agreement with Adobe Commerce, a partnership it said would provide a new channel to further amplify its growth with the goal of funding 8,000 e-commerce businesses in the first year.
65% of Wayflyer’s customers today are in the U.S. and North America, with the remainder in Western Europe (mainly the U.K.) and Australia.
We ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
