How to win more revenue amid a global significant transformation
We are in the midst of a global, significant transformation.
From
- People (consumers and buyers) who don’t want sneaky, creepy forms of collecting data without their knowledge or consent – until they do. There are plenty of examples where buyers – buy because of retargeting built from third-party cookie data collection.
To
- Marketers that are committed to forging honest, more meaningful relationships; the rewards may be limitless – the work is vastly different.
The new marketing ideal
- Zero-party data goes beyond past behaviours and preferences into buyer psychographics: knowing people’s motivations, intentions and interests in advance. The data shows you what they will buy in the future. Why they want it, and even where they’ll purchase it or how much they are willing to spend.
Today the aim is to build a community management and content strategy that grows revenue and profitability.
Which invariably centres around
- Build a community newsletter,
- Build a community magazine – catalogue,
- Build a community-building video series,
- All of the above,
Oatly is a Swedish food company that produces alternatives to dairy products from oats.
Oatly has a new magazine, Hey Barista. Launched last month, they sent 10,000 copies of the print version to Oatly’s independent coffee-shop partners in the US and Europe and made it available online.
- It has minimal branding,
- Funded by Oatly,
It aims to strengthen Oatly’s “connection and relationship to the coffee world.
The global problem is legally collecting new potential buyers’ first and third-party data at scale.
The answers are running highly valuable – to potential buyers
- Questionnaires,
- polls,
- quizzes,
- contests or
- Social stories
That gives consumers a genuine reason to engage and submit their first- and zero-party data.
Some of the apparent hooks to swap your email address are
- discounts,
- prizes,
- exclusive high-value content,
- social kudos,
- personalised recommendations,
- loyalty points,
Global enterprise brands have had great success – Discovery Communications collected over 100 million entries via sweepstakes.
They captured
- Nearly a billion data points,
- All at an individual level,
- Which personalise email offers with multiple name-brand home improvement retailers driving millions in new revenue.
All of the above underlines one key point – your new buyer strategy and execution will get more complex, costly and vital.
Secondly, the sooner you start, the less your average cost to acquire new buyers will be. Now it’s both technology and how to connect more humanly.
Thirdly, success will come down to your revenue strategy, partnerships and ability to execute with perfection.
If your business is a startup or small – know the mountain you need to climb and budget accordingly.
Success starts with an outreach program of 15-plus channel world – email, in-person, phone, social outreach, PPC, sales chatbot, organic social marketing, social selling methodologies and much more.
In a world saturated with content – where businesses like yours are often invisible – capturing the attention and engagement of your ideal buyers is critical.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
