Buyers today are powerful beings.
There are heightened calls for authenticity and improved experiences from businesses. But above all, people want to feel seen and heard in a digital world.
It starts with being more human and more trusted than your competitors.
We all live in a Social Selling Economy.
98% of your future, new buyers, customers, clients, are on social platforms is your business – Social Selling ready?
The fastest-growing businesses have solved how to grow more NEW buyers at high volumes. It is a proven framework for any business to grow more new buyers.
Businesses like
Apple,
Salesforce,
Zuora
and millions of others.
From startup phase operating in a bedroom or garage – to a billion-dollar valuation – all within a decade or two.
The science of how to accelerate new buyers is universal and broadly uncontested. It applies to Social Selling.
If you review McKinsey, BCG, and other global consulting firms
Get more specific, Millward Browns, decade long research of 400,000 plus businesses across 47 countries,
There is a proven framework to improve any business.
The best businesses grew revenue 8x faster, adding 163% more growth over the decade relevant to their industry average.
When or where did this solution start?
- The first mover was Steve Jobs at Apple in the late 1990s.
- Steve mentored Marc Benioff, in the early 2000s who had started a CRM business in New York. It was an enormous market potential – yet Marc couldn’t get much traction. Enter Steve Jobs.
- Marc Benioff is the founder and CEO of Salesforce. Now an $8 billion-plus business.
- Marc publicly credits his enormous growth to Steves’s work and the framework.
- Marc’s number eleven employee at Salesforce was a guy called Tien Zhou. It was his job to implement the framework into Salesforce.
- Years later, Tien Zhou left Salesforce to start up – Zuora. Zuora is a subscription management business.
- Within the following decade, the valuation of Zuora explodes past a billion dollars.
What is the common denominator?
It is the same universal framework – which for simplicity of explanation I have called the Business of Trust.
There are five building blocks.
From tomorrow onwards, I will provide each of the five building blocks so you can accelerate your business.
I want to leave you with one test.
This is the recognised formula for TRUST.
DWYSYWD
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SI
If you know the answer can you leave it in the comments section – is there a first prize?
Yes – you will be seen and heard in a digital world.
Till tomorrow.
5 Building Blocks
