How to get 10x more value from your content creation
Are people
- Wanting to find and consume your content?
- Is it consistent across all platforms?
- Is it relevant, valuable and has insights that you provide quickly implementable by readers?
- Are you working within a proven strategy and executing it faster, simpler and leaner than last year, last month?
- Does your content build trust, credibility, and authority with readers?
- Does it differentiate your business from competitors?
If not, your business is setting itself up for a content Debt + Deficit problem – your readers have that hollow feeling – consistently getting little or nothing of value when they consume the content. The spiral downward is hard to stop.
It starts with sacrificing quality for speed. The problem is that we are drowning in content – never before have humans been saturated with so much content – most of it of little value.
The problem is not volume – it needs more quality insights.
In these situations, there is little time, strategy and skill around content generation
- A rush to produce content,
- Shortcuts and short-term thinking,
- Doesn’t add value – new insights – a valuable framework for readers to take away and deploy
- The options are costly — wasting time and money —
Content debt and deficits
If your business is selling more franchises – and it is creating content
- Content without insights,
- Failing to explain how other stores have rapidly increased profits,
- How to borrow funds,
- Not adding valuable takeaways – it’s just creating debt and deficits with your ideal buyers,
- Potential buyers walk away thinking – it’s all fluff – no value here – they get a sense they can’t trust your business – let’s move on to look at other options, they think – and gone.
Where to start to improve?
- Start with a proven plan to improve the value of your content and execute it daily,
- Stop producing single-use content. All content must be reusable with little effort – turn part of it into a video, the video into a podcast, and the critical parts into social media posts, instructions for your chatbot so that it can explain better answers,
- Stop producing disorganised content – If people can’t easily find it, you’re missing valuable opportunities to engage with them. Think about dynamic content, relevance and personalisation.
- Cost and budget revenue growth and content creation correctly. Underfunding creates debt and deficits – the right technology, people, strategy, or outsourcing it.
Content debt and deficits occur when siloed teams recreate the same or similar content – creating content bloat.
The aim is not to produce more content – it’s to add more value for your ideal buyers – target markets.
Quick checklist
- Develop a content strategy built around your ideal audiences and their informational requirements,
- Gap analysis of your competitors, close and far away – where are the missing insight gaps?
- Differentiation analysis – how to stand up and rise above the noise of your competitors.
- Data analytics – follow the data always – what is working – what isn’t.
- Just start – procrastination is rife – get on the train and reduce your content debt and deficits.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 180 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
