The opportunity – people (potential buyers, customers, clients) are changing faster.
- From old media to social media.
- From 100% paid to 70% free advertising on social media.
- From interrupting people (advertising) to being part of the conversations that matter (organic # advertising)
- From disconnected customer journeys to clarity with the adoption of social selling methodologies.
- From one or two social media channels to four, five or six.
- What people see and read on their devices (mobile, ipads, laptops, pcs) is what they buy.
Strategic attention is the ignition point for influencing and selling more.
What is strategic attention? – it is engaging with and capturing the attention of your future ideal buyers – short-form video has the best ROI.
Your potential new buyers – your audience buy into you, your business first and foremost. Tell a bigger story than just your products and services of interest to your buyers.
Monetising strategic attention formula is this – more attention, more data, more engagement, data-led continuous improvement, more zoom meetings, sell more.
The gold rush is gaining maximum strategic attention whilst it is still for free across all social media channels.
The cost to gain strategic attention in the future will be significantly higher.
The more relevant your strategic narrative and pitch, the more attention, … more engagement, …. sell more.
Every business is now a multi-media publisher.
From startups to enterprises – content generation – video or written, that positions you and your business as thought leaders that deliver above-average value for your ideal buyers – wins.
What do you need to do next?
Boldly differentiate: research shows 3x more growth by telling your ideal buyers why they should only buy from your business rather than any of your competitors.
Almost every business looks, sounds and says the same things as everyone else in their industry.
Your buyers don’t want this. They want you to save them time and effort. Clearly articulate your WHY.
Get ready for more innovation.
Walmart customers in six states will soon have their orders delivered by drone in less than 30 minutes.
It is the first large-scale drone delivery operation across multiple state borders in the United States.
- Drone delivery will be available from 8 a.m. to 8 p.m.
- Order from 100,000 different products in all, up to a total weight of 10 pounds.
- $3.99 delivery fee
Walmart is offsetting the cost of delivery with revenue from other fee-paying drone-related services – insurance inspections, emergency response and construction oversight.
- It is fast – two hours delivery.
ACCELERATE SOCIAL – ATTENTION is the most valuable asset today in the world.
We deliver more attention, influence and engagement with your perfect buyers so you sell more.
We guarantee 8x more social media posts than you are getting today – find a lower price we will beat it by 15%.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic.
Thanks for reading,
David
