The fundamental difference between high-growth businesses is their ability to consistently
- Add new valuable products and services,
- Business models to market faster,
It ensures a steady stream of profitable new growth – year after year.
It is a hallmark of Apple’s global success.
Their three-step approach.
- Take core products and services and make them better.
- Use insights from others and incorporate them into your business.
- Verify that your market will benefit from the new products and services.
Apple – has added a fourth approach – where you have market power – apply it.
The recent changes to privacy legislation worldwide and Apple’s changes to its IOS advertising privacy – allowing Apple users to block advertising- have had a profound impact.
This strategic move by Apple maybe it’s the most important.
The impacts of Apple privacy changes have been to
– Reduce Meta’s advertising income from Facebook and Instagram by an estimated 30%,
– Lifted buyer trust in Apple – as a brand that cares deeply about people’s privacy,
– Significantly lifted Apple’s current and future advertising business income,
The financial benefits for Apple are significant,
- It achieved 60% of the previous year’s first-half profits within the first seven weeks in 2021,
- Apple’s advertising business is likely to achieve $9 billion in revenue next year – an increase from $500 million achieved in 2019
We accelerate communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more organic attention on multiple social media platforms – every day.
- They are seen and heard more,
- Engage more with their ideal buyers,
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
