Comm Bank explains how to lift your margin and profits by 10% today.
We now live in a Social Selling Economy.
Businesses are increasingly called on to be more social, be on social media and operate with more purpose.
More than half (53 per cent) of Australian buyers are
- Willing to pay more if they are buying from a purpose-led business.
- 20% of buyers are willing to pay more than 10% or more for a purpose-led business.
Who says – the latest CommBank Consumer Insights Report.
What does a business need to do – to better service these new buyers?
‘Actively demonstrate its role in society and seek
- to support communities by
- taking meaningful action on
- social issues that matter to them”
A global trend as western governments fails to plan businesses, step up to fix the gaps.
Take Nike’s – Crazy Dreams – a campaign that created $6bn in brand value, generated a 31% increase in sales and was their most successful campaign.
The campaign started during the Trump Presidency when race riots and Black Lives Matter came to the fore of public awareness.
Nike cut through the political and news media with a searing campaign featuring athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.
The purpose of a business is the force that drives better culture, new buyers, and better staff performance.
When you tell a bigger story than just your products and services – it powers engagement and enthusiasm.
Regardless of your size – age of business – building purpose, trust and telling a bigger story than just your products and services is now the foundation, not an option.
How businesses can demonstrate social purpose: CommBank Consumer Insights Report
- Businesses need to engage their employees to ensure their purpose is meaningful across the whole organisation (66 per cent);
- A business purpose needs to align to the category they operate in (59 per cent);
- Businesses should seek input from customers on their proposed social purpose (56 per cent);
- Make a long-term commitment to a social purpose or cause to demonstrate genuine intentions (55 per cent);
- A business should regularly communicate with customers about their purpose (53 per cent).
You’ve been invited to – lift your prices by 10% or more. What will you do differently on Monday to achieve this lift?
Now it is time for your business to join the Social Selling Economy.
Recognition that building your business’s purpose is only one side of a multi-sided issue that delivers best if all elements are addressed at once.
- Trust,
- Fast Strategy – Answer the WHY question
- Strategic Narrative, and
- Strategic Pitch
The problem most businesses have is finding their Share a Voice across multiple social media channels.
Every business knows that Influence and Sell More starts with awareness within your ideal buyers.
- Be seen more
- Be heard more
- Be engaged more with your potential buyers on social media – #socialselling (that is where 98% of them are)
- Be known for more than just your products and services – tell a bigger story than just your products and services.
Most businesses are surprised when they see their social performance reporting compared to the average in their industry and the top performers.
To lift awareness – among your potential new buyers on social media platforms requires the
- right volume of posts, at the
- right times.
- right #
The extract from our UNLOCK – more growth and profitability – is from one of Australia’s market leaders in their retail vertical. The report page below shows …
Their history – little real growth over the last decade – the turmoil within its ranks as their market share losses grow and profitability is harder to find has led to political infighting.
What the report shows
- their best performing competitors are posting on social media networks at levels 5x to over 100x more than they are.
- These are organic posts across Facebook, Twitter, and Instagram – so there is no cost to post on the social media platforms.
Action points
- Build a more purposeful business – on average lifts, total shareholder returns and accelerates high-performance culture.
- Recognising purpose is part of a suite of changes.
- Test to find your gaps and then a planned approach to lifting your performance.
- Tell the world on social – deep dive to ensure the right volumes and times are managed and reported.
Accelerate provides a monthly subscription social media publishing + strategy service for the implementation, optimisation and reporting ensuring success for businesses to launch and manage their social influence and selling – as either outsourced or support service provider.
- Accelerates applications – automate recurring social media content generation, editing, publishing, engagement with targeted communities, benchmarking, performance analysis and reporting.
- Accelerate sources, edits, research-driven, content from local and global sources to deliver thought leadership, industry news and topical content for your business’s strategic purposes.
- Accelerate provides both strategy, and execution and saves businesses on average hundreds of hours a month.
- No lock-in contracts.
We do everything or just a little – you choose. Check our accelerateyourbusiness.today for pricing and services.
Increasing your share of voice and engagement – maximises influence, revenue and market dominance.
The average results are
- 2x more organic posts,
- Save hundreds of hours a month
- 144x more engagement in the first 120 days
- 3x faster sales cycles,
- 2x lift in conversions
- typically 1/2 the price of our competitors.
- 5x ROI: every dollar invested in social selling returns $5 on average – a global survey of 47,000 SDRs
All for one low monthly price (choose the subscription to fit your budget – we can specially tailor one for your needs) all subscriptions include monthly strategy sessions. Visit accelerateyourbusiness.today for pricing and more information.
Our price guarantee
If you find a professional competitor’s, lower price (including GST) for the same number of posts + services, we will beat it by 15%.
Our performance guarantee
We guarantee to deliver 100% of your subscription package every month. If not – we work and achieve the results at no cost.
See immediate results.
If you have read this far, thank you for your attention. It means a lot.
I hope this helped you even a little bit in better making sense of this topic. If so please share it with a friend who might also benefit from it.
Thanks for reading,
David
