Your business needs to grow faster than the market – what are the changes it needs to make to increase its chances of succeeding?
- To be clear – more NEW buyers, customers, visitors, clients.
- You are looking to engage and win them when they already have relationships with other businesses.
- They may never have heard of your business before and have little interest in changing.
There are two sides to the same coin.
Business – differentiate your business from your competitors.
Buyer – tell me why I should only buy from your business over your competitors.
How to achieve this?
We look to how the best have already won hundreds of thousands, millions of new customers every year – for the last twenty years – no matter your industry.
The evidence-based, proven framework works.
Apple, Salesforce, Zuora, Gong, Allbirds, and millions of other businesses apply the same framework.
It is also a critical step in transitioning from an analogue to a digital business today.
- 92% of your buyers are influenced by social media
- 84% of C Suite buyers are on social daily.
- 46% of buyers want to buy without dealing with anyone in sales.
- #socialselling
The world is accelerating from physical to digital businesses faster than many realise.
The UK – 40% of non-food retail revenue is now online.
A digital-only business you may never have heard of – www.shein.com
- A fast-fashion brand appears to be bigger than H&M and Zara combined.
- Shein claims to add 8-10k new SKUs every single day.
The gap for businesses is how to move from analogue to digital?
The five step-growth framework provides the foundation. The skill is how to colour it in.
- Trust Assets (visual, content, graphics) – see Monday’s newsletter.
- Fast Strategy – Answer the WHY question. – Tuesdays newsletter.
- Strategic Narrative – Wednesdays newsletter. (it replaces the traditional mission and vision statements – aligns your team – by being the first to name the new and old game)
- Strategic Pitch – (this is where we are today)
- Go Viral – get awareness, visibility, engagement, zoom meetings, sell more.
The sooner your business transitions –
- it builds a digital moat as protection from your competitors
- and builds a bridge for more new buyers.
Let’s get into Strategic Pitch:
Your Strategic Pitch Answers Your Ideal Buyers’ Key Questions in 8 Seconds.
It is on your website, buildings, CEO presentations, everywhere.
It summarises your strategic narrative into a couple of sentences.
Examples – from and to …
Zuora – Goodbye the transaction economy – Hello subscription economy.
Gong – Goodbye opinions ( sales) – Hello reality (revenue intelligence for salespeople)
Tesla – Goodbye planet-killing fossil fuel burning. Hello, sustainability.
Find your version of goodbye old practises – winners are adopting new strategies.
Why go to all of this bother?
Strategy – how your business wins is now critical.
- Gone are the once a year – touch up the spreadsheets, the board and leadership have a half-day event – off we go again – wash rinse and repeat.
We now live in a Social Selling Economy.
It’s time to join. Are you ready? Is your business future proof now?
Accelerate provides a subscription social media publishing + strategy service to
- lift influence and social selling
- that schedules and distributes
- the most engaging content across all top five social media platforms every day.
Increasing your share of voice and engagement – maximises influence, revenue and market dominance.
The average results are
- 2x more organic posts,
- 144x more engagement with your future buyers,
- 3x faster sales cycles,
- 2x lift in conversions for
- 1/2 the price of our competitors.
- Delivering influence, revenue and market dominance.
All for one low monthly price includes
- monthly strategy sessions
- professional content generation – video and written
Immediate results.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please share it with a friend who might also benefit from it.
Thanks for reading,
David
