How to win more influence and sell more with thought leadership.

Social media is a global networking event.

98% of your local and global potential buyers are already there. 

#social selling works – potential new buyers walk towards your business (no chasing). 

Social Selling 

  • Improves the Buyer Experience
  • Motivates Sellers
  • Data-Driven Technology 
  • Improves Pipeline Creation and Sales Development
  • Increases the Returns on Key/Strategic/ Global Accounts
  • Improves Account Management and Account-Based Strategies
  • Improves Sales Manager Effectiveness
  • Improves Sales Analytics Capabilities
  • Improves Strategies to Attract/Hire High-Quality Job Candidates
  • Improves Alignment with Other Functions (e.g., marketing)
  • Improving Virtual Selling Enablement

Regardless of your business sector 

  • Professional services – perfect new clients 
  • Buying groups – wanting new suppliers and new members
  • Peak bodies – wanting to grow their member’s viability 
  • Retail – more customers. 

All potential new buyers expect a seamless experience as they engage with new potential suppliers, with each interaction contributing to a richer understanding of the seller’s capability to achieve more for them. 

This is a proven content framework that many of the best businesses in the world apply to onboard more new buyers at scale. 

Conceptually it provides clarity for management, sales and marketing. 

Social media is a global networking event.

Frame in your mind that this networking event is a large assembly hall with three conference rooms.


Conference Room 1: 

This room deals with evolving trends in the world and how businesses need to adapt to win more. 

Conference room 1 helps make sense of the world from the perspective of potential new buyers. 

  • The content – explains why and how the world is shifting towards – your promised land (this makes more sense if you read Wednesday and Thursdays newsletters). It centres around – this is the pressure going on outside because of a market trend. (how your prospective new buyers business is challenged and how to adapt and win more) – By the way, ….this is what our product and services do to help you adapt.”

Zuora – a global subscription business: a startup a decade or two ago with a $2billion valuation today – speaks of how we all live in a subscription economy. 

Conference room 1 for them would be to evangelise their view on how they make their potential new buyer’s world better when they are clients of Zuora. 

This is your thought leadership and the latest newsroom. 

It attracts your potential buyers’ attention and engagement faster because it helps make better sense of their world. 

Summary: Conference Room 1 content is a mix of  

  • News Room – up to the minute news about your industry as it happens. 
  • Thought Leadership – how you help your potential buyers make sense of how to win in an old world – new world sense. 

New potential buyer signals: Conference Room 1 – are a subscription to your newsletters, speeches, webinars, videos, interviews, book sales, conferences. (conferences are now largely replaced by Twitter)

Social Media Growth Service

ACCELERATE (self-promotion here) provides a monthly subscription social media publishing + strategy service. 

We all live in a Social Selling Economy. We assist businesses to 

  • lift influence and social selling (sell more)
  • that schedules and distributes 
  • the most engaging content across all top five social media platforms every day.

Increasing your share of voice and engagement – maximises influence, revenue and market dominance.  

Every plan ($1000 a month upwards)  include conference 1 – news and thought leadership – with professional writers.


Conference Room 2: 

It is the home of your potential buyer’s feelings, needs, pains, both business and personal. 

Zuora: the potential buyers who have bought into the idea (conference room 1) of going into the subscription business model – they need more answers – how it will work at my business?

  • pricing, 
  • the architecture of a sales model, 
  • the right metrics, 
  • how to tier products or segment customers,
  • how do we work together – nuts and bolts stuff, 
  • do I save time – what level of change and impacts
  • risk and reward.

New Potential buyer signals: include white papers, webinars, discovery calls to educate your potential buyers. 


Conference Room 3

The implementation room – all about your products and services and your differentiation – shows your features and functions.

  • Tools and content 
  • How does it work, 
  • how does it compare to alternatives?

New Potential buyer signals: These include buying guides, demos, requests for proposals, contract terms and conditions. 

The next step is getting visibility, awareness and engagement at scale across multiple social media channels. 

Be seen more. 

Be heard more. 

Engage more. 

Increase your share of voice enter more conversations where your potential buyers are. 

Accelerate provides a subscription social media publishing + strategy service so you can win more buyers. 

The average results are 

  • 2x more organic posts, 
  • 144x more engagement with your future buyers, 
  • 3x faster sales cycles, 
  • 2x lift in conversions for 
  • 1/2 the price of our competitors.  
  • Delivering influence, revenue and market dominance.

All for one low monthly price includes

  • monthly strategy sessions 
  • professional content generation – video and written

Immediate results. 

If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic and if it did please share it with a friend who might also benefit from it. 

Thanks for reading,