Efficient growth – your competitors are likely already implementing many of these best practice steps – identify your gaps and grow more.
Top performing businesses are highly successful at
- Effective new-business acquisition – growing more new buyers faster than 15% a year compared to your current customer base,
- Retain and grow their current base – almost zero loss of the current base – year on year,
- Manage customer acquisition spending cautiously – marketing and sales expenditures that deliver ROI,
What your ideal buyers want – first.
Before investing in a new solution, ideal customers want
- Best practices on how your business solves their needs,
- Insights on the trade-offs: typical time to implement, risk mitigation, time to rewards, achievement probability,
- Evidence of how your solution will deliver value,
- They demand ongoing guidance and collaboration to achieve the projected ROI outcomes,
To win more buyers – suppliers need to solve how to
- Deliver deep expertise in a cost-efficient manner,
- Ensure your products and services are – bought, not sold – simplicity, clarity, free trial, performance guarantees,
- Minimise buyer friction, remove all unnecessary steps – automate wherever possible,
- Integrate for marketing and sales teams, using predictive AI, campaign automation tools, and best-in-class buyer intent information to target potential customers more effectively – as an example, a change in CFO can trigger new buyer demand.
Create a third arm of marketing, sales and – customer success teams,
- Expertise in helping customers adopt new solutions and transform -rather than just selling more.
- Customers value strategic advisory as well as technical services.
Have you considered best practices?
Today businesses are likely to pay more for success plans. An extension of customer success teams – perhaps offset the customer success team costs with additional fees to ensure clients achieve more.
These steps change your talent acquisition strategy now; it’s about more
- Industry expertise,
- Customer success,
- Strategic advisory,
- Sales success,
Organisation Re-Design: A chief revenue officer now oversees sales, customer success and marketing teams. The previous silo effect – sales vs. marketing doesn’t work anymore.
Your summary,
1. Reimagine sales from top to bottom
- Expertise. It was about selling products and services – now it is about enabling your client’s transformation that delivers ROI,
- Simplicity. Make your processes more straightforward, better, faster,
2. Manage marketing, sales and customer success in one.
- Expertise and Personalisation at scale – require one leader – a Chief Revenue Officer – to whom all three functions report.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
DavidEfficient growth – your competitors are likely already implementing many of these best practice steps – identify your gaps and grow more.
Top performing businesses are highly successful at
- Effective new-business acquisition – growing more new buyers faster than 15% a year compared to your current customer base,
- Retain and grow their current base – almost zero loss of the current base – year on year,
- Manage customer acquisition spending cautiously – marketing and sales expenditures that deliver ROI,
What your ideal buyers want – first.
Before investing in a new solution, ideal customers want
- Best practices on how your business solves their needs,
- Insights on the trade-offs: typical time to implement, risk mitigation, time to rewards, achievement probability,
- Evidence of how your solution will deliver value,
- They demand ongoing guidance and collaboration to achieve the projected ROI outcomes,
To win more buyers – suppliers need to solve how to
- Deliver deep expertise in a cost-efficient manner,
- Ensure your products and services are – bought, not sold – simplicity, clarity, free trial, performance guarantees,
- Minimise buyer friction, remove all unnecessary steps – automate wherever possible,
- Integrate for marketing and sales teams, using predictive AI, campaign automation tools, and best-in-class buyer intent information to target potential customers more effectively – as an example, a change in CFO can trigger new buyer demand.
Create a third arm of marketing, sales and – customer success teams,
- Expertise in helping customers adopt new solutions and transform -rather than just selling more.
- Customers value strategic advisory as well as technical services.
Have you considered best practices?
Today businesses are likely to pay more for success plans. An extension of customer success teams – perhaps offset the customer success team costs with additional fees to ensure clients achieve more.
These steps change your talent acquisition strategy now; it’s about more
- Industry expertise,
- Customer success,
- Strategic advisory,
- Sales success,
Organisation Re-Design: A chief revenue officer now oversees sales, customer success and marketing teams. The previous silo effect – sales vs. marketing doesn’t work anymore.
Your summary,
1. Reimagine sales from top to bottom
- Expertise. It was about selling products and services – now it is about enabling your client’s transformation that delivers ROI,
- Simplicity. Make your processes more straightforward, better, faster,
2. Manage marketing, sales and customer success in one.
- Expertise and Personalisation at scale – require one leader – a Chief Revenue Officer – to whom all three functions report.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
