What is the circular economy, how to implement and benefit from it?

What is the circular economy, and how does it benefit? 

Your Checklist 

A circular economy aims to make products and services for durability, reuse, remanufacturing, and recycling to keep them circulating in the economy – for longer. 

It is quality vs quantity.

Fast fashion – ultra-low prices, ultra-cheap materials and vast amounts of used clothing going into landfill – after only a few wears – is a target for future legislative changes. 

How do you transform existing businesses into circular businesses? 

Often businesses start with a BHAG – Big Hairy Audacious Goal. 

The new BHAG goals often look like

  • Achieve carbon neutral scope 1 and 2 emissions by (add date), 
  •  Ensure 100 percent of suppliers are committed to the UN Global Compact Corporate Social Responsibility (CSR) requirements, 
  • Establish product environmental footprint data for 100 percent of products and services, 
  • Exceed the industry standards in consumer and environmental safety, 
  • Ensure 75 percent (then achieve 100% by – adding the date) of all products or services sold are enabled to use reusable, renewable or recyclable packaging, along with quality components to ensure the longest lasting.

Like all change, it requires senior leadership buy-in (Board and Leadership), project management integration and measurement into all elements of a business. 

Growing into sustainability through the circular economy

It is a considerable task – however, there is little choice – the planet (100% of global peer-reviewed scientists) the world is entering a climate emergency – humans have been too slow to act. It is about managing the transition and economic sustainability aggressively – time and quality are of the essence. 

Green Cats Sustainability Programs 

It is a methodology that systematically reduces the day-to-day activities’ environmental footprint and increases awareness of sustainability – across organisations – across borders, and at an individual level. 

The Green Cats Story

The program targets behavioural changes to reduce environmental footprints – building communities of eco-conscious teams that perpetuate a culture of sustainability. 

Green Cats is a story about building a community within each business – of true believers – along with leaders’ command and control environment. 

How does the program work? 

Three main tools: 

  • Checklist, 
  • Team Lead,
  • Resources, 

Checklist: This is an index of 75 action items to assess the functional business spaces and environmental impacts. 

Team Lead: audits and completes the Checklist.

Resources:  This is a downloadable Green Cats Resources page.

Green CATs enable businesses to create an environment that nurtures forward-looking ideas for specific regional contexts with varying governmental policies and infrastructures. 

The key – Focus on four areas of impact: 

  • Operations and Supply Chain, 
  • Product Safety, 
  • Responsibility,
  • Circular Economy and People and Communities. 

The Circular Economy and carbon neutrality contribute to a better, more sustainable future – what is your business doing to accelerate change? 

It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • More attention first 
  • Next More engagement 
  • Influence and Sell More. 

Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.

We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results. 

Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.

There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.

If you have read this far, thank you for your attention. 

There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.