Social media is fertile new client acquisition territory.
Snapchat – has more than 330 million daily users. It has gone all out to gain more new users by unveiling an automated flying selfie drone called Pixy.
- The $250 palm-sized gadget lifts off, takes a shareable photo or video of you, and then lands by itself.
- FOMO – Fear of Missing Out – There’s a limited supply, and stocks are running low due to high demand.
A checklist for building a new social media client acquisition strategy
- For many businesses, they are only one good piece of content away from reaching their ideal buyers and new revenue – how good is your content strategy and execution?
- Twitter is most businesses’ best social media platform for new customer acquisition – are you exploiting the advantages of Twitter?
Twitter advantages,
- You can post as much content as you want every day without penalty.
- You can dominate your category and competitors,
- There is – Unlimited upside and No downside risks.
- People engage more and consume your content – it is the engagement platform.
Everyone is on it – it has a higher ‘quality’ audience than most other platforms.
- key business and political decision-makers,
- the wealthiest,
- few use their real name,
Most businesses that struggle to get engagement with their ideal buyers are a result of a failure of their strategy.
When people comment about your posts, treat it like a group chat – what you say can build trust and likeability, making a future sale much more straightforward – they feel they know you.
If you are new to Twitter – it takes a few months to be seen and get the advantages.
Everyone on Twitter is there to either.
- Self-educate about products and services they plan to buy,
- Influence outcomes,
- Research – the pulse of any subject,
- Sell more,
Test ideas and new marketing with tweets – in real-time market research.
- The tweets that perform the best are your audience telling you what works.
- Same with the questions you get with Direct Mails.
- Listening to your audience is profitable.
There is a direct correlation between how many tweets you post and how fast you grow – we call this Content Velocity.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
If you must chase – Twitter, Direct Mail has a better response rate than cold emails. According to Twitter’s Terms of Service, you can send up to 1,000 direct mails daily.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- Get more attention first,
- Next More engagement,
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic.
If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
