Want more new buyers – change how you build trust and purpose with them first

Your clients, customers, and buyers want your business to have a purpose – bigger than making a profit.

Global research shows that purpose is also more profitable and increases total shareholder returns.

Business purpose intersects with a business being more trusted.

In a rapidly growing digital-first world – the most urgent and profitable focus for any business is developing more Trust – with their future ideal buyers.

People differentiate businesses when choosing which to buy from, most trusted and not.

Your ideal buyers say – If you want to change who I buy from, first change how your business builds Trust with me.

  • It’s simple – people value Trust, purpose, and integrity so highly that it is fundamental to everything we do.
  • You cannot be friends with someone you don’t trust first.
  • You won’t buy from a business you don’t Trust first.
  • Without Trust, there is no profitable future.
  • Without Trust, There are NO New Buyers at Scale – ever.
  • More Trust is the new currency for faster growth.
  • Trust is now the critical decision factor after price across all age brackets, gender, all countries and all income levels.

Regardless of your industry and current market share (leader or otherwise), the business rules have changed. The significant shift is that the pandemic has accelerated the need for more TRUST.

For many businesses – their future legal and banking risks from not having – a purpose – will default to reducing the impact their business has on climate change.

Change is happening fast – last week in California, a virtual power plant system that collects, stores and redistributes electricity from and to 2000 homes- then redistributes it back to the grid using 100% solar power.

The redistributed electricity flows back to the grid during peak periods earnt increased income for the 2000 homes,
It supplied 16 MW during peak load for the grid.
It displaced natural gas and coal-generated electricity resulting in a significant drop in greenhouse gas emissions.
It is a vital decarbonisation tool – preventing blackouts, reducing prices for grid users, increasing income for the 2000 homes,

How it works

Energy storage systems (Tesla batteries) store electricity produced via renewables (solar panels) and deploy it back to the electricity grid when a) their buildings don’t need additional electricity and b) there is demand for it elsewhere.

The future

  • Today ~2,000 homes go off-grid.
  • Tomorrow – all 10M homes in California go off-grid.
  • No natural gas, coal or petroleum products are needed – ever again.

What are the actions that can follow?

As a leadership group – how can you build more purpose and Trust with new buyers to accelerate revenue and profits?
What actions can you take today to identify and decarbonise your business?

It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – builds Trust, influence and sell more.

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.

  • Get more attention first
  • Next More engagement
  • Influence and Sell More.

Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.

We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.

Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.

There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.

If you have read this far, thank you for your attention.

It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.

Thanks for reading,


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