The problem: over 66% of businesses fail to differentiate – how to fix and grow

B2B (business to business) selling is all about results. 

1. how much extra money you can make for them or 

2. how much extra money you can save – for your future clients. 

3. or you can save money and raise revenue at the same time. 

The next consideration is the time, risk and reward to change to achieve the new state – is it worth it? 

A service that delivers results quickly is vastly superior in accelerating their new revenue. 

The problem – over 66% of businesses fail to differentiate. 

It is a problem for all business types- B2B, Retail, DTC. 

Your potential buyer, customer, or client wants clarity – research shows 3x faster growth.

Differentiation – explain why your ideal buyers should only buy from your business rather than its competitors. 

With the economy getting slower, perhaps a deep recession is around the corner – a rush of businesses wanting to make it easier, better and faster to acquire new buyers and customers now. 

For some businesses, they might have the wrong business model. 

Are they better off with a marketplace – any platform connecting buyers and sellers of goods/services and facilitating a transaction.

Over the next few days, we will dig into some of the fastest-growing businesses in the world. 

The insights might make you think differently about the opportunities to grow. 

Innovation – better and faster – Mastercard

If you have to visit a physical shop, the last thing you want to do is stand in a line waiting to pay. Mastercard has a global solution – no person should stand in line anymore.

  • Amazon Go (see previous newsletters) allows you to enter the store and leave without processing goods for payment. ( Technology scans your card and invoices it whilst you choose goods throughout the supermarket)
  • Mastercard is in the final testing for a global rollout of a biometric payment system. Customers snap a selfie or scan their fingerprints to use the technology. A credit card linked to their biometric data ensures readiness for contactless payments. 

Innovation – faster and cheaper – Unilever 

Unilever and Flytrex (drone deliveries) have started delivery of icecreams to 10,000 homes across North Carolina and Texas.

Unilever has five exclusive bundles available from The Ice Cream Shop, 

  • Chocolate Lovers Bundle 
  • A Klondike Original Vanilla Bar, 
  • Magnum Mini Double Caramel Bars, 
  • Popsicle Fudgsicle,
  • Ben & Jerrys Chocolate Fudge Brownie,

Flytrex and Unilever cited Allied Market Research research that estimates the global ice cream market will reach nearly $122.1 billion by 2031, up from roughly $68.1 billion in 2020.

The drone delivery market is hotting up: 

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If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. 

If so, please share it with a friend who might also benefit.

Thanks for reading,