How traditional demand generation struggles and why Social Selling delivers more – now

I was getting a haircut today. 

The owner’s business has been savaged, by the impacts of Covid, lockdowns and widespread caution. 

Today he was focused on his new Harley, a swag and how he could 

  • escape to freedom and 
  • sleep in the bush whenever and wherever he wanted, read a book and not be disturbed. 

He said, ‘it’s all rewards (being free) and almost no risk (no risk of spending much money in the bush)’.

It got me thinking. 

It is what every prospective new client wants – all rewards and almost no risk. 

Every business leadership group wants more new buyers for less cost to acquire and with little risk. 

We now live in a Social Selling Economy. 

Every industry in every country is moving from analogue to digital – #socialselling. 

The results are proven – a quick search of Google will provide significant proof. 

The central point to Social Selling is its almost 100% digital. 

It starts with your content generation that your ideal buyers want to read or view and engage. The likes, shares, conversations, zoom meetings and finally sell more.  

The best businesses broadly have four types of content creation. 

  • Team content – every staff member has a mobile and can film day to day events. You might think it’s boring for your buyers, it can be riveting. 
  • Professional content – distilling complex subjects into concise and engaging content ( not shiny brochures) can be a problem for many teams. 
  • Leadership content – from the CEO, and Board Chair, providing engaging content about leadership and values.
  • Telling a bigger story than just your products and services. 

The key is the mix of content is authentic and engaging. 

Social Selling grinds to a stop if there is no engagement with your ideal buyers. 

We think of conversations and engagement as hard conversion goals.

The key metrics are 

  • Share of Voice and 
  • Share of Engagement. 

When we talk to prospective and ongoing clients, we provide business intelligence on 

  • their competitors and their industry best practise 
  • and average performance of the quantity of social media posts compared to their results. 

Many are shocked at the quantity of organic social media posts their competitors post every month. 

We talk to them about their Share of Voice each day compared to the rest of the market. 

If you aspire to be the market leader – and there are 8000 posts a day on your preferred hashtag – post once a week or a few a day – your business is invisible. 

We start with strategy. 

If you are curious about your competitors, your performance relative to the overall market and how to grow more revenue with Social Selling – we would love to show you our dashboard results. 

These averages might be just what your business needs… 

  • Engagement + conversations average lift is 1440x. 
  • Training your sales team for Social Selling: ‘typically drives a 30% lift in revenue + 40% reduction in the length of sales cycles. A 12-week zoom training typically sees positive financial results from week 3 Tim Hughes DLA Ignite.
  • 5x ROI: every dollar invested in Social Selling returns $5 on average 
  • 78% of Social Sellers outsell their peers who do not use Social Selling.
  • 2x lift in demand generation compared to Google paid advertising services. 
  • 3x lift in sales conversions 
  • 3x shorter sales cycle.

All organic posts across the social media platforms are free. 

Our lowest cost to post starts from $1 a post – affordable for all