How to win more NEW buyers, customers, and clients – they are ideal buyers but yet to become revenue.

How to win more NEW buyers, customers, and clients – they are ideal buyers but yet to become revenue.

There are five skills of businesses that Influence and Sell More – acquire more new buyers.

  1. The Strategic Pitch: they have a compelling answer to the question – ‘why should I only buy from your business rather than any of your competitors.
  2. A Strategic Narrative: they tell a bigger story than just their products and stories. It powers better recruitment, culture and new buyers – business on average is remembered 22x more.  
  3. Publish and Post: significant social media content attention and engagement on multiple social media platforms every day,
  4. New buyer ecosystems: focus on winning new buyers at a large scale by ensuring faster, simpler, better systems and processes, 
  5. Marketing: building organic audiences on social media channels -warming your potential buyers. 

There is a closing gap between B2C and B2-B buyers. Human behaviour is similar across both customers and businesses.

A strategic narrative for B2B is critical because you are selling to groups of decision-makers across the business.

The decision-makers have diverse problems of which your business may solve some.

The best way to close a deal is by first uniting all individuals in the potential buyers’ business in a 

  • common cause, 
  • that resonates with all of them, 
  • turning their problems into shared obstacles to winning,

At the core – you are differentiating your business from your competitors – using a buyer-centric strategic narrative. 

The old way was product differentiation: now, it is indefensible. Competitors can copy your better, faster, simpler and cheaper features instantly.

What your competitors cannot replicate – is a strategic story that casts your customer, buyers and clients as the world-changing hero – the same process as the world’s best-selling movies and books of all time deploy. 

A simple marketing experiment – 

  • One hundred trinkets – bought from eBay for $1 each. 
  • One hundred noted authors each wrote a paragraph about their trinket. 
  • The trinkets with their new paragraphs went back on sale on eBay.
  • Total revenue for the one hundred trinkets – over $5000

A strategic narrative is one of the most powerful ways to communicate your business’s value. 

Humans haven’t changed much in 100,000 years – we will listen to and remember a story more than any facts, figures and brochures – where the potential buyer is the hero in their journey to solve a problem your business fixes. 

100,000 years ago, stories were told around the fire each night – now those stories are told on social media #socialselling

 Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • They get more attention first 
  • Next More engagement 
  • Influence and Sell More. 



  • paid advertising,  
  • lots of content generation, 
  • and without doing a lot of outreach #socialselling, 

Get our new quick-video case study of how we delivered 500x more organic attention in under 120 days – with real buyers. 

ACCELERATE – provides a monthly subscription social media publishing + strategy service. 

If you have read this far, thank you for your attention. 

It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it. 

Thanks for reading,