How to reduce your cost per acquisition, increase profit margins and long-term success.
Paid social media advertising (Facebook, Instagram, Twitter, Linkedln and many others) may get you results in the short term – a short-term hit – but in the long-term, may deliver significant business risk.
The risk is that if your long-term strategy relies solely on paid advertising – the social media platforms then determine
- cost per acquisition,
- profit margins and
- long-term success.
A quick change in algorithms (which happens often) or legislative changes (privacy) and Apple IOS (privacy) changes have resulted in business collapses – see my previous newsletters on the global impact on the Direct to Consumer businesses as an example.
The trick – is to balance organic social media marketing campaigns with paid ones. What is organic marketing? It is where your posts are free; they appear in the daily newsfeed.
Organic marketing success relies on content frequency, community building, firm value propositions and integrating Social Selling methodology into marketing and sales.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – this is where your ideal potential buyers walk towards your business rather than your business chasing them.
In short, organic social media marketing works best when it is your core foundation – scale paid from organic.
The cost and effectiveness of paid advertising, capturing new buyer attention, engagement and selling more skyrockets each year – forces many businesses to reconsider the effectiveness of the organic social-first approach.
How to start – Review your competitors and your business.
- Share of voice – the volume of daily organic posts compared to the total posted within your preferred hashtag channels, your competitors and your volumes. Establish what content velocity levels you will require to be seen, heard and engage more with your ideal buyers,
- Share of engagement – carry out a similar review focussed on engagement. What conversations resonate on which platforms? Which brands dominate the conversations?
Information (research) is the currency for generating attention, brand awareness, engagement, conversions and selling more for your business.
What you are seeking to know is what your ideal buyers – want to know.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 160 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
