A quick newsletter performance update – a big thank you to all readers for your attention, engagement and encouragement.
Linkedln newsletter – How to Influence and Sell More Performance
Last 7 days
Engagement up 88.2%
Pageviews + Impressions up 46.2%
Last 14 days
Engagement up 10.3%
Pageviews + Impressions up 69%
Last 28 days
Engagement up 73%
Pageviews + Impressions up 77.3%
Last 90 days
Engagement up 251.3%
Pageviews + Impressions up 529.6%
Next
Each day Charlie turns every post into hundreds of the most engaging micro-posts on multiple social media sites.
Charlie knows in advance the best performing sentences by hashtag. When Charlie edits – it is edited to ensure every post is optimised, for engagement and SEO before posting.
It’s a flywheel – one into hundreds – more attention and engagement driving a 100 x daily lift on top of the Linkedln newsletter performance.
The outcome is more shares, likes, requests for zooms – sell more.
PS: the one metric that could be better – is more subscribers – it is free. Could you share with one additional person?
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Matt Bendett and Rony Chammas founded Peerspace, with headquarters in San Francisco, California, in February 2014. With over 10,000 listed properties and significant success – here is how they achieved it.
They have created a marketplace – the two sides are
- Seller: Every square foot is a stage (for rent by the hour)- booking stylishly decorated private residences as alternatives to sets and studios is a growing niche in the short-term rental market.
- Buyer: professional events, conferences, photo shoots and much more.
The lure of earning $500 per hour or more for a day ensures many sellers.
Buyers save time and instantly know the price, location, availability and interior – it is perfect for those with unique places to monetise them when they are not in use.
PeerSpace makes it easier with a mobile app.
- set rates for renting out the space,
- manage their calendar, and accept requests from customers
Its platform enables users to search, message, and book various spaces that include
- corporate and private event spaces,
- photo studios, artist spaces,
- conference rooms,
- industrial-chic event spaces,
- daylight photo studios, video sound stage and photography studios,
- production studios, converted warehouses, train stations,
- photo and video spaces,
- museum event spaces, and courtyards.
How does Peerspace make money?
Peerspace charges 15% of the license charge (total booking amount) to hosts for providing the services and platform that allow them to connect with guests to book their spaces.
Before Peerspace – Location scouts have long knocked on the doors of homes they may want to feature in television or film productions – they were paid 30% of the rental cost – Now, it’s online and faster and cheaper.
Investors
16 investors have contributed capital of $34.8 million. The last capital raising was in 2018.
How does Peerspace get Attention and Engagement – to sell more?
- 2.1 million visits to its website each month – Peerspace has the attention of buyers and sellers.
- A team of marketers and data scientists work to bring qualified guests to the platform. Several steps – paid advertising, social media and retargeting.
- Market segmentation – three key audiences: off-site, event, and production – each segment have a unique value proposition – strategic pitch- for each persona.
Share of voice and engagement – understanding the best performing
- frequency of ads,
- key messages,
- key visuals,
- drove up engagement and bookings,
These steps reduced the cost per acquisition (CPA) by 32% while increasing the conversion volume by 73%.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first,
- Next more engagement,
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
- Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
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