How to grow faster
Mckinsey – regardless of industry, size, or country, the more marketing channels – the greater your market share. (see a previous newsletter)
These included phone, email, in-person, social and paid marketing.
- Paid social (Facebook, Instagram, Linkedln, YouTube, Snap, TikTok, Pinterest, Quora, Reddit, Twitter,
- Paid search (Google, Bing, Yahoo)
- Paid programmatic display (ad networks, direct buys with publishers)
- Paid, Creators and influencers
- Paid TV, Radio
- Paid Out of Home – Billboards, trucks, venues, hanging behind planes,
- Paid Newsprint
- Paid SEO, PPC,
To win more new buyers requires the right choices at the right time.
1) The problem – 92% of people actively stop viewing paid advertising.
Now we live in a Social Selling economy.
Where paid marketing has a reducing role with an increasing role for organic social media marketing.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
It is ethical selling – Pro-tip – if your growth strategy relies on hounding and chasing, sequenced repetitions, and an over-reliance on paid visual advertising, persuasion rather than participation now, none of these steps work well – the ROI is diminishing.
The new world – Social media platforms provide organic marketing for free.
- Free – organic advertising on all social media platforms
- Free – podcasts and video
- Free – content education for your ideal buyers.
The best social media platforms for businesses vary depending on industry and competitors.
The two core platforms for B2B are generally Linkedln and Twitter plus, other key platforms depending on your industry.
There is no single channel that works – there are always multiple channels.
The formula to win more new buyers does not change.
ATTENTION is the most valuable asset today in the world. (we prefer to focus on strategic attention – the focus on ideal buyers rather than just attention)
Increasing organic social media ATTENTION – maximises influence, revenue and market dominance.
More attention now = more future value.
More connected – be seen more, heard more, engage more, preferred more.
Attention – engagement – education – delivers more lead generation.
Your checklist for faster growth – have you optimised these steps?
Website
- Homepage – is the homepage optimised for mobile? – does it have a strategic pitch – that answers your ideal buyer’s question – Why should I only buy from your business rather than your competitors?
- Product and Services Pages – is each page optimised for new customers? Do the pages flow to educate new buyers with a strategic narrative – that tells a story that is bigger than just your products and services?
- Landing pages for each channel – are you optimising your content depending on which channels people land? Traffic from YouTube may be very different from Snap.
- Content – when only the best will do – your content can not be a generalist – has to add value to the potential buyer. The fun, cute, on-brand brochures will not deliver.
- Advertising that works is not pushing the brand -it is more about teaching your ideal buyers why they are missing out.
The goal: consistently stay top of mind with your ideal customers and educate them with
- content that engages – lifts their opportunities.
Yes, winning more new buyers, customers, and clients can and is challenging.
There is a proven global methodology to winning on social. socialselling#
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
