How community building is used by the best businesses in the world to grow faster

Let’s be clear: community building is a key ignition point for winning more NEW clients, buyers, suppliers and customers on an enormous scale.

Depending on your business – hundreds, thousands, millions of ideal buyers are warmed up to your business – as the best solution.

The old world – was professional services newsletters, retail catalogues delivered everywhere and so on. 

The new world – 

  • best practices implementation along with a 
  • high-performance strategy,
  • with social media and zoom meetings #socialselling 

If you are planning to either start or are considering repairing – a community – for faster business growth – these are some parts of a best practice checklist.

The best businesses in the world employ community-building tradecraft to scale up and deliver faster growth. 

Your community members want 

  • Unexpected.
  • Memorable.
  • Exciting.
  • Incredibly valuable.
  • Exceed expectations.

There is an established, proven framework to accelerate community building performance. 

First, you need a compelling purpose (not to make a profit) – it is the WHY – purpose and values that unite the community. 

Second, be crystal clear about who is your ideal member of the community – precision here – makes it easier to build community and deliver community outcomes and commercial outcomes. 

Third, know the results the community will deliver. 

  • Work back from the future results your ideal member wants – your community is the bridge to achieve these results. Facilitate the outcomes through membership and education. 

Poor alignment with and or all of these three steps will make it harder to grow and remain viable. 

The written formula looks something like this (fill in the gaps for your community) 

Executive Coaches 

We bring together – (first-time leaders)

to – (discover how the best leaders achieve more and safely navigate how to grow our skills)

so that we can – (unlock higher performing teams)

Accounting Recruiters

We bring together – (ambitious accountants)

to – (aspiring to be future CFOs)

so that we can – (learn from CFOs who have succeeded)

Executive Recruitment 

We bring together – (ambitious business leaders)

to – (aspiring to be even better leaders and future NEDs)

so that we can – (learn from a wide range of CEOs and NEDS who have succeeded)

Each of these communities provides a pool of ready-made future client solutions.

The win for the community is education that may deliver better-paying jobs – the win for the recruiters is a deep understanding of those they may put forward (with their personal recommendation) to employers and are ready to leave their current employers. 

The enemy – is routine. 

Go deeper – The communities values and promised results

  • community building is beyond your members at an individual level.
  • reinforce the sense they are part of something bigger than just themselves – a movement. 

The community will want 

  1. content – that supports purpose, connection, and surprise.
  2. polls – so they can express if the group is going in the right direction, icebreaker questions each meeting to get – under the hood to understand their ambition.

Some key points to embed 

  • Value is what motivates people to stay and learn the mechanics. Focus on value first and always. 
  • Create a Community Culture that shares with members what you and they want them to do.
  • Minimise rules, guidelines, and disclaimers up front.
  • Use purpose, connection, and surprise to make their experience magical – never set them up for dull, drawn-out meetings. 

The meetings – are all about ice breaker questions – 

  • What’s one burning goal you ….? 
  • Is there one thing you want to be known for? 
  • What is one limiting belief about yourself you want to overcome?
  • What is something you have accomplished that, at one point, you thought was impossible?

To change human behaviour – to motivate change – requires these four steps – 

  • TRUST – be more trusted 
  • WHY – if I am your ideal (buyer, community member), why should I only (buy, join your community) over all of your competitors? 
  • Strategic Narrative – tell it to me as a story – I will remember it 22x more – your story, that is bigger than just, your products and services. 
  • Strategic Pitch – your elevator pitch

Increasing ATTENTION – maximises influence, revenue and market dominance.  

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • They get more attention first 
  • More engagement 
  • Influence and Sell More. 



  • paid advertising,  
  • lots of content generation, 
  • and without doing a lot of outreach #socialselling, 

Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with ideal buyers – so the client could sell more. 

The average results are 

  • Save your business hundreds of hours a month 
  • 144x more engagement in the first 120 days 
  • 3x faster sales cycles, 
  • 2x lift in conversions 
  • typically 1/2 the price of our competitors.  

If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it. 

Thanks for reading,