As the potential for an Australian recession grows – the growth of new buyers for every business has never been more critical.
Faster growth is more complex to achieve in a slowing economy – it’s not just a simple one-step dance. Instead, it’s bringing together all the players in the symphony orchestra (sales and marketing toolkit) – the right music – played flawlessly.
The Acceleration Gaps – that stop growth for most businesses are often a mixture of these five critical pillars.
Trust – your ideal buyers need to learn more and build trust in your business. It’s a human condition – we won’t be friends with someone we don’t trust – we won’t buy from a business we don’t trust first. Trust is a critical factor in new growth. It is an issue for all businesses, regardless of their size. The answer is accelerating the use of more trust assets as quickly as possible.
Your WHY – your business value needs clarity – answer this question – why should an ideal buyer only buy from your business rather than any of their competitors? It is a competitive world – you have eight seconds to answer this on your homepage and when meeting potential buyers.
Strategic narrative and pitch – the correct answers from Your WHY – build your story – your narrative as a story that makes it 22x more recognisable and memorable. People remember your story – they never remember your dot points.
Social selling – 98% of your ideal buyers are on many social media channels daily. Know and implement proven social selling methodologies and the correct content velocity to be seen and heard more – you will increase your influence and sell more.
Strategic marketing – the marketer’s tool kit is immense. Be highly strategic to gain a higher return on investment. We prefer businesses that guarantee leads each month. It removes the burden from the client.
How does your business score? Does it succeed in all five steps?
Organic Social Media Engagement Tips
- Identify content that will capture more of your ideal buyer’s attention. We achieve this using over 2000 global publishers – think of publications like Elle, Entrepreneur, Wall St Journal and thousands of others. With permission, we set up search terms that capture an individual client’s ideal buyer’s interests – individual articles that match the search terms (e.g. Financial advisors – articles on wealth creation) – are included in the client’s social media posts—increasing their credibility, building trust and, most importantly, lifting engagement and interest. Potential buyer interest rises as they keep an eye out for more articles. It also reduces the pressure on the ever-increasing need for new content generation.
- Scroll through your Facebook page posts to find previous articles that have already proven to have high engagement and shares. The next day, the top three articles -reschedule with new engaging captions. Step two – Take the post ID of the scheduled post (in the URL), and run a post-engagement advertisement to your ideal buyer’s audience. When the posts go live, they will have significant engagement and a more engaged audience to retarget.
Gift with purchase is a powerful incentive.
Gifts are an incredible human experience – both giving and receiving. Your strategy is to find a gift that is affordable and delights your ideal buyers.
It could be a gift guide – where the ideal buyers choose from various gifts.
The sense of theatre – the packaging and delivery are vital components – have you maximised these elements?
Might those receiving the gifts agree to organic social media posts – driving attention and engagement further?
Be more focused and strategic – implement proven, scientifically tested growth accelerators – saving money, time, and stress.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
