Building your tribe, your community, word of mouth support and accelerating more future buyers starts from your content generation. Regardless of industry, profession, or age of business – your content can differentiate and position your business to accelerate faster.
For many businesses, this starts with their newsletter: how does it work right, why does it work, and what’s next in this content generation world?
Four revenue models for newsletters.
Most successful businesses use more than one of these – many use three. The key is, what is your plan?
- Subscriptions
- Traditional advertising
- Sponsored posts
- Lead generation
Any media business is a balance between monetisation and growth. Once a newsletter is started, the growth pattern is to slowly reduce the share of free content as the newsletter gets closer to saturating its target market.
Next, depending on the pricing of the newsletter, the optimal choice can be to eliminate free posts and grow profitability through advertising.
Businesses can test and learn from offering free trials, discounts, and cross-posting between the paid newsletter to the free newsletter.
Sponsored posts can be a great business model— But it may be challenging to balance conflicts of interest even when disclosed – or sponsors whose purpose conflicts with your business.
Content generation and velocity
There is a trade-off between three criteria:
- More research and editing deliver increased quality. Be prepared to commit more people’s time.
- Your newsletter’s value is a function of content velocity – more eyeballs – every day is better than a weekly publication.
- Data analytics – knowing what does or doesn’t work.
The process steps
- The process is to choose topics in advance that can be researched and written within your time limit.
- Short articles can skew to the insubstantial – unless written very well. Insubstantial = long-term decline.
The headline is critical to the readership. 80% of the readership results from a compelling headline – get help to optimise your headlines.
Every newsletter has the potential to start a conversation with potential buyers. All successful businesses launched from newsletters benefit from a network effect: A mailing list is a starting point to build a community around a topic everyone is interested in.
Newsletter economics means that even startups can have negative-cost marketing for whatever they launch.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 170 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
