Yahoo: Yahoo News, Yahoo Finance, and Yahoo Sports were acquired for $5 billion last year by Apollo Global Management.
- Yahoo News has 200 million+ monthly visitors,
- Yahoo is a news aggregator – it integrates other news outlets’ articles with their own.
- Yahoo News distributes from thousands of news partners across 15 languages globally.
Following the Trump Insurrection in the US on Jan 6, the biggest fear of readers is – what is fake news?
Yahoo president and general manager Matt Sanchez
- “One of the biggest things that we hear from our users is that they’re worried about bias and how to understand the content that they’re consuming,”
- The news reporting problem is about a move from reporting facts only to facts and opinions – without clarity about which parts of an article are fact and which is opinion.
The most urgent and profitable focus for all businesses is building – more Trust – with their future buyers, customers, and clients.
The speed of your business’s future growth relies on this question – If you want to change who your ideal buyers buy from, first change how your business builds – Trust.
Yahoo has acquired The Factual, a company that uses algorithms to rate the credibility of news sources – so it can improve Trust with their readers. Without readers’ Trust, a news organisation has little long-term future.
Humans, by their very nature, value trust, purpose, and integrity highly; it is fundamental to everything we do.
You cannot be friends with someone you don’t trust first. You won’t buy from a business you don’t trust first. Businesses find that without more Trust, there is no profitable future.
How it will work: Sanchez said we would add Factual labels to each article which will help the readers “make their own informed decisions about what they’re reading,” which will add Trust over time.
An article with a low-credibility score from The Factual may show a reader that the article includes a strong opinion not backed by fact, but that wouldn’t necessarily mean it violates Yahoo’s distribution standards, Sanchez said.
How it started: In 2019, The Factual artificial intelligence ranks articles based on four criteria: site quality, author expertise, article tone (level of opinion) and quality of sources.
- It creates a score for each article to the reader via a label. The label also notes the political leaning of the outlet that produced the article.
- Across all age brackets, countries, income levels and gender – Trust is the new currency for faster growth.
How does your business improve its Trustability?
We accelerate communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more organic attention on multiple social media platforms – every day.
They are seen and heard more,
Engage more with their ideal buyers,
Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
