ClientEarth – a UK-based organisation – has taken legal action to bring Shell’s board of directors to court.
Claim (1)- directors and officers have failed to prepare an energy transition strategy.
Claim (2) – carbon-emitting fossil fuels require a strategy that aligns with climate science facts.
Claim (3) failure to execute at a pace and scale that aligns with the science and facts from the Paris Agreement to keep global temperature rises below 1.5°C by 2050.
UN Secretary-General Antonio Guterres said:
Some government and business leaders are saying one thing – but doing another. Simply put, they are lying.
Today the purpose and values of any business are now critical to its future growth.
Climate change is the number one issue for your customers and buyers – regardless of age, gender, location, education, income or political party.
When a business aligns with its buyer’s purpose and values – you can now predict and influence what people will do next.
The strategic and operational impact, savings and growth potential swing to higher Total Shareholders Returns.
At this stage, some business leaders might scoff and say – not in my backyard.
But they do.
It’s a significant competitive and strategic advantage.
Your businesses values and purpose predict future behaviour: if you will sell more or not.
Suggested Actions
1) Challenge – your business’s purpose and values.
2) Challenge – is my business the most Trusted?
3) Challenge – do we nail WHY? Why should I only buy from your business?
Global results
- values and purpose-based marketing can engage and influence your target audience 8x more.
- values-based differentiation – buyers walk to your business #socialselling
Start with knowing what your buyers care about most.
They will care a lot about your business.
Behavioural science is built from a global 750,000 person survey to produce a global values-based standard.
Do you want to Influence and Sell more?
We now live in a Social Selling economy.
Every industry is changing: it’s a global phenomenon.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
ACCELERATE provides a monthly subscription social media publishing + strategy service for the implementation, optimisation and reporting ensuring success for businesses to launch and manage their social influence and selling – as either outsourced or support service provider.
- Accelerates applications – automate recurring social media content generation, editing, publishing, engagement with targeted communities, benchmarking, performance analysis and reporting.
- Accelerate sources, edits, research-driven, content from local and global sources to deliver thought leadership, industry news and topical content for your business’s strategic purposes.
- Accelerate provides both strategy, and execution and saves businesses on average hundreds of hours a month.
- No lock-in contracts.
We do everything or just a little – you choose. Check our accelerateyourbusiness.today We deliver more social organics posts for the less.
If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so please share it with a friend who might also benefit from it.
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