How CEOs will need more personal brand value to deliver more performance
The holy grail for marketers is a single persona that captivates and motivates all stakeholders — customers, buyers, prospective employees, board directors and investors.
The ingredients are well known – tell a bigger story than just your products and services. Tell it as a strategic narrative (not an advertisement), lean heavily on improving your trust assets, and there are many other steps.
It is tough to reach, but it will be a significant competitive advantage for those that achieve it – it differentiates your business clearly from your competitors, better positions it to stand above the noise of the market, and make a clear difference – powers culture and performance.
More and more businesses are moving toward this new state now, and we see an acceleration over the next few years.
It will be the defining feature between businesses that attract value from the market and those that chase it.
Complexity accelerates – buyers seek simplicity – you can hear your potential buyers screaming – Why? – Why should I only buy from your business rather than any of your competitors?
As they troll through 20 – 50 similar businesses – all are saying similar things.
Pick an industry – any industry – let’s use accountants – your business has decided to make a move from your current accountants to who?
Pick the top 50 accounting firms’ websites – there is little substance that differentiates them.
Most businesses haven’t invested time to answer this vital strategic question – and the impact on their culture falls as a result.
You have to give teams ( staff) a reason to go above and beyond – to be outstanding advocates.
Complexity is also impacting the employment of CEOs.
In a recent study, researchers found a change in skillsets.
CEOs need demonstrable accelerated social skills along with declining operational expertise.
Businesses want leaders who know how to leverage culture and performance more than leaders with technical expertise.
Is there something else happening?
Are we seeing businesses merge their and Ceo’s brands to create a more robust social presence? Is there a more significant ROI?
Our perceptions of what makes a great leader and business have quickly changed – lockdowns, scandals, and failures of the political class across the western world have driven more attention to those that get leadership and culture – right (and wrong).
New evidence – is that leadership success requires leaders to be highly skilled in all of these
- IQ (intelligence quotient),
- EQ (emotional quotient),
- CQ (cultural contexts),
CEOs – Elon Musk, Steve Jobs and many others – have forged a unique personal brand that, at times, has seen to exceed their corporate brands. Merging both can deliver unparalleled success.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- More attention first
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
There are over 150 free previous newsletters – like this one at accelerateyourbusiness.today – look for the tab – How to Influence and Sell More.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
