One hundred years ago, was the last generation to see off horses and carts.
Our generation will be the last to see off physical retail.
- Now e-commerce has surpassed in-person retailing as the single most effective sales channel. (McKinsey)
We now live in a Social Selling Economy
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- People have never done business with companies.
- People do business with other people.
- Business is always about people – now called #socialselling.
- People do business with other people more online.
Those businesses that build stronger social connections create better financial performance outcomes.
- Think of social selling as if it were a business networking event: the reality is it is a global networking event spread across five main channels. Facebook, Linkedln, Instagram, Twitter and YouTube.
98% of your customers are buying on social up to million-dollar transactions -the question is will your business turn up and be a match fit?
The opportunities for businesses of all sizes everywhere are enormous.
L’Oréal invested in social selling to increase revenue.
- The beauty brand lifted revenue by 25%
- It found its people (staff) and customers are your greatest social influencers.
Sephora is empowering its social selling – beauty advisors & customers are social selling inspiring sales online, get rewarded & deepen relationships with consumers everywhere.
A solution example
The problem – you are the CEO of a buying group with a hundred physical stores selling products. The market leaders are the big corporates. Growth is hard work.
How to grow faster
- activate the network of retailers with social selling methodology. (train them how to move from analogue to digital)
- train all staff how to influence, connect, share – build relationships and sell more.
- provide them with the technology tools and methodology to win more new buyers today.
- target your competitor’s customers as they leave their stores – all in real-time – with your integrated social selling campaign. (this is one of the highest ROI available on average)
At the pointy end of creating user content – now when a staff member gets
- a rave review,
- a new product release
- a new employee joins
they video about it – drop the video file into dropbox for sharing everywhere – within the brand guidelines all approved before distribution.
Social selling is less transactional and driven more by building authentic relationships.
Social media gives salespeople a platform to enhance existing relationships, build new ones, and build trust at scale – the foundations for selling more.
Remove your business from a commodity business to a social relationship business and see the impact.
How we help
Accelerate provides a subscription publishing + strategy service to
- lift influence and social selling
- that schedules and distributes
- the most engaging content across all top five social media platforms every day.
Increasing your share of voice and engagement – maximises influence, revenue and market dominance.
The average results are
- 40x more organic posts,
- 144x more engagement with your future buyers,
- 3x faster sales cycles,
- 2x lift in conversions for
- 1/2 the price of our competitors.
- Delivering influence, revenue and market dominance.
All for one low monthly price includes
- monthly strategy sessions
- professional content generation – video and written
Immediate impact
Actions consumers take social selling
