How an investment mindset delivers enormous opportunity – Gary V.

Revenue always follows attention.

PWC: – Global Entertainment & Media Outlook – five-year forecast – global internet advertising revenue to rise at 9.1% CAGR – by 2026, it will total $723.6 billion. 

Now entertainment, media and advertising are integrating at speed – the race for attention and engagement is on. 

NEW OPPORTUNITIES  – Gary V (continued from Friday) – consumers, buyers, and clients are spending more time in digital environments, and the opportunity is to turn this into revenue. 

A) ATTENTION is the most valuable asset today in the world. 

  • Vee says – the demand for attention will become difficult and expensive – it will never be as cheap as today.
  •  Leaders need to look at this through an investment mindset – attention cost is massively underpriced compared to what it will cost to acquire the same attention in the future.
  • As the demand and supply of advertisers and consumers changes on social media platforms, the price of attention they provide will create new opportunities for lower cost and higher returns – you will regret not spending more. 

B) ENGAGING CONTENT – producing more content that is not engaging is damaging your revenue and brand. 

  • Using this content leverage strategy, he has created a system that consistently produces 80–100 engaging pieces of digital content daily – capturing enormous attention so that clients improve influence and sell more. 

C) OPTIMISE EVERY STEP – Every sentence for every social media post must be tested and improved for maximum audience attention, engagement and SEO – before posting – without fail. 

Gary Vee’s – other tips for businesses are 

  • Ensure your business has a value ladder approach. Vayner Media’s approach is 
  1. Wantrepreneurs or current entrepreneurs (books, events, and consumer products like shoes)
  2. Small to medium-sized businesses (SMB consulting services at $10k a pop with an exclusive community called VaynorMentors.
  3. Fortune 500 Marketing Clients for VaynerMedia (multi-million-dollar marketing projects & retainers)

GaryVee approaches a segment of his market – Small and Medium Businesses – 

  1. Lead Magnet = His free entertainingeducational, and motivating content via social media #socialselling 
  2. Frontend = Books (essentially repurposed blogs & talks at $10-$30 a pop).
  3. Core = VaynerMentors ($10k consulting a mentorship program)
  4. Backend = Vayner Experience (Events & Conferences)

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • They get more attention first 
  • Next More engagement 
  • Influence and Sell More. 



  • paid advertising,  
  • lots of content generation, 
  • and without doing a lot of outreach #socialselling, 

*Get our new quick-video case study – how we delivered 500x more attention in under 120 days – with ideal buyers. 

ACCELERATE – provides a monthly subscription social media publishing + strategy service. 

If you have read this far, thank you for your attention. 

It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it. 

Thanks for reading,