How a 5-year-old startup grew to a $12.5 billion valuation: replacing buying groups and franchise business models.

Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.

An investment in Social Selling returns on average five dollars for every dollar invested. The result is from a survey of 47,000 SDRs across 200 businesses that provides the research data.

Recent data from SproutSocial shows the next steps taken by potential customers as a result of them engaging with retailers on social media sites – #socialselling.

  • 91% visited their website or app,
  • 90% bought from that brand,
  • 86% choose from that brand over a competitor,
  • 86% visited the brand’s physical retail store,
  • 85% bought from the brand more often,
  • 83% recommended the brand to friends,

But it isn’t just retailers who enjoy the benefits – it is every industry – from professional services to education.

We now live in a Social Selling economy. Every industry is changing: a global phenomenon.

Now you can increase your Influence and Sell more

without any paid advertising. is a modern-day buying group – in many verticals buying groups become marketplaces.

Its Australian operation opened on April 22 2022. – is headquartered in San Francisco, California, United States, with a $12.4 billion business valuation – it started in 2016. 

A wholesale marketplace: created by four former Square employees Max Rhodes (CEO), Marcelo Cortes (CTO), Jeff Kolovson (COO), and Daniele Perito (CDO) so smaller retailers can compete against Amazon by making it easier to discover and stock new products.

Faire has reported more than 3x year-on-year growth, reaching more than $1 billion in annual volume in less than five years. 

  • Faire has sold over 125 million products in the last year, recording an average of over $10 million in sales per day during peak buying events.


  • Faire has grown to roughly 700 employees and expects to double its headcount next year, hiring across all global office locations – supporting 100 countries retailers.


The Pitch: One-stop shop for wholesale – 70,000 independent brands all in one place.

  • supports 300,000 retailers with traffic to its website a month of 5.4 million visits,
  • has recently enabled seamless cross-border trade solving the most pressing wholesale challenges brands and retailers face,
  • Six months after Faire launched across 15 markets in Europe and the United Kingdom, annualized sales volume in that region has exceeded more than $150 million,
  • Faire’s European brand base has grown by more than 10x, with the total amount of products for sale from the region increasing by 800%, culminating in access to over 400,000 unique products,
  • Faire estimates it has saved independent retailers over $7 million by offering free import duties and free shipping, allowing them to source products at no additional cost providing a win for all,


Future: Faire has committed to ensuring new retail business owners find success on opening day and beyond.

Since launching Open With Faire one year ago in North America, Faire has extended $60 million in credit to over 6,000 new online and brick-and-mortar small business owners.

There is significant room for future growth – in a $25 trillion retail industry.

Now the most valuable asset in the world today is attention.

The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day. 

  • They get more attention first
  • Next More engagement
  • Influence and Sell More.




  • paid advertising,
  • lots of content generation,
  • and without doing a lot of outreach #socialselling,


Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.

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