Revenue always follows attention.
PWC: – Global Entertainment & Media Outlook – five-year forecast – global internet advertising revenue to rise at 9.1% CAGR – by 2026, it will total $723.6 billion.
Now entertainment, media and advertising are integrating at speed – the race for attention and engagement is on.
NEW OPPORTUNITIES – Gary V (continued from Friday) – consumers, buyers, and clients are spending more time in digital environments, and the opportunity is to turn this into revenue.
A) ATTENTION is the most valuable asset today in the world.
- Vee says – the demand for attention will become difficult and expensive – it will never be as cheap as today.
- Leaders need to look at this through an investment mindset – attention cost is massively underpriced compared to what it will cost to acquire the same attention in the future.
- As the demand and supply of advertisers and consumers changes on social media platforms, the price of attention they provide will create new opportunities for lower cost and higher returns – you will regret not spending more.
B) ENGAGING CONTENT – producing more content that is not engaging is damaging your revenue and brand.
- Instead of producing just one piece of content for each channel, take an omnichannel approach. Vayner Media (and Accelerate) regularly turns one long-form piece of content (normally video) into 30+ individual pieces of micro-content and stories that 100Xs the amount of attention he captures for his clients.
- Using this content leverage strategy, he has created a system that consistently produces 80–100 engaging pieces of digital content daily – capturing enormous attention so that clients improve influence and sell more.
C) OPTIMISE EVERY STEP – Every sentence for every social media post must be tested and improved for maximum audience attention, engagement and SEO – before posting – without fail.
Gary Vee’s – other tips for businesses are
- Ensure your business has a value ladder approach. Vayner Media’s approach is
- Wantrepreneurs or current entrepreneurs (books, events, and consumer products like shoes)
- Small to medium-sized businesses (SMB consulting services at $10k a pop with an exclusive community called VaynorMentors.
- Fortune 500 Marketing Clients for VaynerMedia (multi-million-dollar marketing projects & retainers)
GaryVee approaches a segment of his market – Small and Medium Businesses –
- Lead Magnet = His free entertaining, educational, and motivating content via social media #socialselling
- Frontend = Books (essentially repurposed blogs & talks at $10-$30 a pop).
- Core = VaynerMentors ($10k consulting a mentorship program)
- Backend = Vayner Experience (Events & Conferences)
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
*Get our new quick-video case study – how we delivered 500x more attention in under 120 days – with ideal buyers.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
