It’s easy to write about problems.
The following steps are solutions with
- proven ROI
- easy to implement
- deliver on average, impressive growth.
- affordable for most businesses.
The best businesses and organisations implement these solutions – every week – across the world.
Businesses and organisations want to win more growth – win the biggest new clients – a surge in travellers, sell more that transforms their business into a profit powerhouse – get bonuses, be promoted.
I will explain how with this hypothetical example.
There are two steps.
Background
- Your business is selling mattresses.
- High levels of competition – online and physical.
- Market leaders are Snooze and Forty Winks – in Australia.
1) Traffic flow – win your competitor’s customers today
Forty Winks monthly customers (potential buyers) traffic all stores is 205,000 people.
98% of store visits, on average, are anonymised with the data saved to the cloud.
What does this mean?
If you have a mobile (98% of the adult population) and enter any physical space – shops, convention centres your data is collected.
- It is fully compliant with all privacy and data legislation – everywhere – Europe, Australia, UK, USA etc.
- Pinpoint accuracy – the people entering these spaces can be accurately marketed too with a high level of accuracy.
- On average, the campaigns consist of five messages across the next thirty days.
Returning to the example of Forty Winks – its potential buyers, those entering every store in Australia every day, are now targeted with marketing from their competitors to buy elsewhere.
Why this works
- shoppers rarely visit bedding stores (or any physical stores) unless they are in the market.
- the average shopper buys within 30 days of entering stores
The summary is – your marketing is being seen by – people who are ready to buy – now.
Conversions – how many people see the marketing and buy from Forty Winks competitors?
On average, if your average sale value is higher than $300 and your competitor(s) have a lot of floor traffic, it’s often profitable within 30 days.
You can enhance your offer – see the graphic below.
2) Social selling – is a methodology about how to sell more on social media platforms; #socialselling
We now live in a Social Selling economy.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Think of this as businesses moving from an analogue ( shaking hands to sell) business to a digital – all online.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
An investment in Social Selling returns on average five dollars for every dollar invested. That is the result of a survey of 47,000 SDRs across 200 businesses.
How does Social Selling integrate?
Challenger businesses – those targeting market leaders suffer from being invisible.
They often have little or no brand recognition.
Social Selling solves rapid brand awareness, building intent at speed.
How do we do this?
- Post content across all top 5 social media channels your buyer visits – often these are – Twitter, Facebook, Instagram, Linkedln, YouTube.
- Post at the right volumes – Depending on the social media channel, it’s every hour or daily – that allows your brand to dominate your hashtag channels.
- Post engaging content – engagement is likes, comments, shares – builds conversations and leads to selling more.
- Train your staff – first about what changes on Monday. Selling on social is different.
Average Results
- Engagement + conversations average lift is 1440x.
- Train your sales team for Social Selling: ‘typically drives a 30% lift in revenue + 40% reduction in the length of sales cycles. A 12-week zoom training typically sees positive financial results from week 3 Tim Hughes DLA Ignite.
- 5x ROI: every dollar invested in social selling returns $5 on average
- 78% of Social Sellers outsell their peers who do not use Social Selling.
- 2x lift in demand generation compared to Google paid advertising services.
- 3x lift in sales conversions
- 3x shorter sales cycle.
Takeaways
- Your business can win a lot of your competitor’s customers in real-time.
- Integrate social selling methodology that rapidly increases awareness, interest, building trust, and intent.
There is a lot to take in.
I have only touched a fraction of the demand generation possibilities.
Drop me a line if you want to go deeper – on driving demand generation [email protected]
