How a startup helps customers buy more from value-driven businesses.

Do you want to influence and sell more? 

It starts with more attention and engagement with your perfect buyers and customers on all top social media platforms (#socialselling)

It starts with 

  • Being seen more,
  • Being heard more,
  • Engage more, 
  • Be aligned more
  • as a result Influence and Sell more. 

Goodbuy a 2021 startup business has eight employees and has aggregated 185,000 small businesses with 19.5 million products into their business model. 

They focus on telling a bigger story than just their products and services: their solution helps buyers find businesses that are purpose and values-driven that align more with their values and purpose. 

The startup’s impact is peeling shoppers away from major retailers with their browser extension. 

How it works. 

When setting up the browser extension you choose from a wide range of preferences that align with their values. 

Some of the preferences are 

  • business owners who are or support LGBTQ+,
  • products that are certified vegan, 
  • products that are made – cruelty-free, 
  • locally-made,
  • purpose-driven businesses. 

The browser starts when you’re shopping online, highlighting the same (or similar) products from businesses that may be smaller, more diverse, and socially conscious.

Cara Oppenheimer, a co-founder of Goodbuy said ‘ it’s hyper-efficient to be able to go to mega-retailers and get the gratification you need, but it wasn’t fulfilling—it didn’t feel good.”

If a Goodbuy shopper is looking for the popular Ilia skin tint serum that Miranda Kerr wore to the Met Gala and pulls up the product page on Sephora, Goodbuy shows that it’s also available for the same price ($48) from other sites. 

One of those sites is Credo, a small business that identifies as woman-owned, AAPI-owned, and sustainable.

Is it popular? 

  • Goodbuy claims a click-through rate of 6% and a purchase rate of 4.5%. Which is higher than the industry averages. 

The win-win is buyers are confident of finding those businesses that are more aligned with their values whilst they are browsing – saving time and in many cases, they pay the same price or less. 

The win for purpose-driven businesses is selling more without increasing their marketing. 

Our values drive what we do — it is not our age, gender, income, or education. 

In the old world, demographic labels can only tell us what people are on the outside, not who they are on the inside. 

And it’s what’s inside that counts.

In the new world, our values drive how we vote, shop and live. 

People – your buyers and customers are seeking purpose-driven brands and leading us to a values-driven world with their wallets. 

We now live in a Social Selling Economy. Is your business ready to jump onboard? 

ACCELERATE SOCIAL – ATTENTION is the most valuable asset today in the world. 

We deliver more attention, influence and engagement with your perfect buyers so you sell more. 

We guarantee 8x more social media posts than you are getting today – find a lower price we will beat it by 15%.  

ACCELERATE – provides a monthly subscription social media publishing + strategy service. 

If you have read this far, thank you for your attention. It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so please share it with a friend who might also benefit from it. 

Thanks for reading,