Dashiell Bark-Huss, the founder and CEO of WishTender, started in July 2021. Wishtender is on track for $4 million yearly revenue.
How did Dashiell achieve her business growth?
- left fashion design for technology by teaching herself how to code.
- Dashiell built a wishlist and gift registry platform for influencers and public personalities.
Key performance indicators
Revenue
Advertising
- zero spent on paid advertising,
- organic social media posts – they are free.
Top SEO Pages
- Sephora – WishTender
- 10 clicks/month, Top Keyword: mistress nana
- SAXX Ulta Soft Boxer Briefs – WishTender
- 4 clicks/month, Top Keyword: Nike boxer briefs
- Katana T-Shirt – Bad Habits – Spencer’s – WishTender
- 3 clicks/month, Top Keyword: lewd complex shirt
Top Organic Keywords
- mistress nana
- SEO 93 difficulty, 10 organic clicks, rank: 7
- lewd complex shirt
- SEO 37 difficulty, 3 organic clicks, rank: 35
- is it edt or est
- SEO 83 difficulty, 3 organic clicks, rank: 80
Competitors
How it happened
Dashiell and her spouse had lived in a van for a couple of years when suddenly it broke down. A Barnes and Noble bookshop was nearby she bought her first coding book.
At that moment, I decided to commit to learning it. While continuing our van life – six months later, one of Dashiell’s friends came to her with an idea.
Her friend was an online personality who often received gifts from her fans. However, there is no safe way to send and receive gifts from fans without giving out her address to strangers.
Big Idea
She asked me if I could create a wishlist tool that would allow her to safely and anonymously receive money for gifts. In return, she would split the money that she received with me.
It is hard
The first couple of months were difficult for Dashiell. She says I started doubting whether anyone needed WishTender.
- We processed less than $200 in gifts during that time.
- Profit was $7, or minus $50 if you count my Adobe subscription.
- I was staring at my screen and waiting,
Attention – the most valuable asset in the world today is attention.
The tipping point – they created a boilerplate message where they only needed to change the recipient’s name – sending 60 to 200 messages every day – inviting people to join the platform. #socialselling
Market segmentation
Dashiell needed to find customers who received gifts often to justify an official wishlist. One of the audiences that fit those requirements was adult content creators.
How does Wishlist make money?
WishTender operates a marketplace business model – taking a percentage of every transaction.
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Without
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If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
