It is a constant of our times – mental health and well-being are growing medical issues globally.
Nootropics describe a growing industry supplying vitamins and minerals to improve cognitive function, memory, creativity, and motivation – in relatively healthy people.
The self-care, healthcare, and personal development markets are worth over $1Trillion. The supplements market alone is worth $100BN+.
Yourheights.com is a fast-growing startup started in January 2021.
It has raised a $2 million Seed funding round via the Seedrs crowdfunding platform. The funds will power customer growth and new product development, including a ‘psychobiotic‘ probiotic aimed at cognition and mental health.
How it works
Customers first take a ‘brain health’ survey and sign up for a monthly, quarterly, or annual subscription.
Your Heights says they provide ultra high-quality, sustainable plant-based supplements that feed your brain based on what it says is scientific data.
Why should you only buy from Your Heights rather than any of its competitors?
Co-founder Dan Murray-Serter says they scientifically research articles and journal references. The business is positioned more like a skincare or haircare brand – “because people understand that the daily habit/practice is what creates the longevity and impact, not just a one-day miracle.”
Where did the business idea start?
A bout of chronic anxiety with six months of insomnia was fixed by high-quality, high-density vitamins and supplements, as opposed to supplements that usually only have the lowest recommended daily levels of vitamins.
Attention – the most valuable asset in the world today is attention.
How do you get attention and engagement with your ideal buyers?
1) newsletter on the subject of optimising cognitive performance with co-founder Joel Freeman, the pair amassed a following of 60,000 readers www.yourheights.com/sundays
2) ‘Brain care‘ podcast – 100,000 downloads – which features both the founders and Chief Science Officer Dr Tara Swart on the podcasts.
Key Performance indicators
Revenue
Competitors
Paid advertising
- 31 ads
- $99 monthly budget
- 29 monthly paid clicks
Now you can Influence and Sell more without as much paid advertising spending – from paid advertising designed to interrupt to social media organic posts that add value.
Top SEO Organic Keywords,
- heights
- 95 difficulty, 950 organic clicks, rank: 1
- height
- 95 difficulty, 210 organic clicks, rank: 55
- neuroplasticity
- 94 difficulty, 160 organic clicks, rank: 60
- nootropics
- 97 difficulty, 140 organic clicks, rank: 58
Top SEO Pages
- Heights: Brain care, nutrition, brain health supplements
- 1342 clicks/month, Top Keyword: heights
- 5 best vitamins for anxiety, stress and mental health – Heights
- 1275 clicks/month, Top Keyword: b vitamins and anxiety
- Debunking the science of left versus right brain
- 574 clicks/month, Top Keyword: left brain vs right brain
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – 100x more organic ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more within 100 days on average.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
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Thanks for reading,
Regards
David
