Consumers— 62% —say a brand’s values are important or very important when making a purchase decision – it is getting close to consumers saying – no brand values (if your business does not stand for anything) = no sale – we will buy it from your competitors.
Take the recent example of www.bungle.com – a US business that entered the legal, political and social debate on abortion.
The US Supreme Court overturned Roe v. Wade which now outlaws abortion and has ignited a direct attack on human rights.
Bungle tweeted their – pro-abortion statement, and it went viral: 79,000 Twitter likes – it is the most-engaged tweet ever.
Following Nike – Black Lives Matter – stand against the Trump administration – was the most successful campaign in Nike history – Bungle will likely grow faster than its competitors – because of its purpose and social stand.
The best businesses of all sizes and industries in every country are reinventing themselves to Social Selling to win more new buyers from new markets – faster.
Social Influencing and Selling (#socialselling) – is where your ideal potential buyers walk towards your business rather than your business chasing them.
It is ethical selling – Pro-tip – if your growth strategy relies on hounding and chasing, sequenced repetitions, and an over-reliance on paid visual advertising and persuasion rather than participation now, none of these steps work well – the ROI has gone.
A Growth Checklist – how does your business score?
- Ensure new customers have the best first experience (F.E.) with your business,
- F.E is the crucial stage of their journey,
- Set a new standard for how you evaluate and integrate best practices for the acquisition and retention of new customers,
- Ensure you are using best-in-class engagement strategies – compare your share of engagement relative to your competitors? (Share of voice – the volume of daily organic posts on social media compared to the total posted within your preferred hashtag channels and comparing your competitor’s post volumes to your volumes)
Have you checked the optimal retention rate to achieve your budget?
- Multiply your total addressable market with your target market share, LTV, and possible retention rates.
Revenue is the output of engagement –
How it works –
- Get more attention and engagement with your ideal buyers, customers, and clients – this increases your influence on the results – sell more.
- Increasing organic ATTENTION – maximises influence, revenue and market dominance.
The key is the more customer-centric you are, optimises increasing revenue.
The advantages are
- Turning real-time engagement and conversations on social media into big-time sales.
- Grow your sales pipeline faster than before
Now the most valuable asset in the world today is organic attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- They get more attention first
- Next More engagement
- Influence and Sell More.
ACCELERATE DELIVERS MORE – 100x more organic ATTENTION + ENGAGEMENT – FASTER to Influence and Sell more within 100 days on average.
Without
- paid advertising,
- lots of content generation,
- and without doing a lot of outreach #socialselling,
Get our new quick-video case study of how we delivered 500x more attention in under 120 days – with real people.
ACCELERATE – provides a monthly subscription social media publishing + strategy service.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
