Every business wants to grow revenue and profits faster.
McKinsey – the more sales channels you use – the faster you grow – from a traditional phone, email, website, and chatbots business to selling on social media platforms – #socialselling.
The rules of the game
- The social selling methodology is NO paid ads, unsolicited direct mail, unsolicited phone calls, and unsolicited brochures.
- It is about building relationships via engaging content that nurtures prospects.
- The better your content – the more it is seen by your ideal buyers – the more attention your business gets from engaging content – more influence and sell more.
Why should your business invest in Social Selling?
In short, it works.
- 78% of salespeople engaged in social selling outsell their peers who aren’t.
- 76% of buyers are ready to have a social media conversation with potential providers.
- 92% of B2B buyers are willing to engage with a sales professional who is a known industry thought leader.
- 71% of all sales professionals and 90% of top salespeople already use social selling tools.
- 84% of C-Level executives use social media to make purchasing choices – up to $500,000.
- Nearly 50% of social traffic to B2B websites comes from LinkedIn.
Is Social Selling the same as Social Media Marketing?
No – Social media marketing is the strategy and tactics of marketing online. The Social Selling methodology is often not incorporated by social media marketing businesses.
Is there a proven ROI?
An investment in Social Selling returns on average five dollars for every dollar invested. That results from a survey of 47,000 Sales – SDRs across 200 businesses.
Why Every Business Now Should Be Social Selling
- 91% of retail brands are using at least two or more social media platforms
- 77% of Twitter users report feeling more positive towards a brand when the brand’s Twitter account has replied to their Tweet.
Twitter is a must-have social media platform for businesses.
Twitter is your social selling secret weapon for faster revenue growth. It is where you can influence and sell more – where every key decision maker is.
Many marketers and agencies have yet to develop a strategic and tactical game plan for Twitter – it is gold for capturing attention, engagement and selling more.
- 52% of Twitter users state they’ve bought a product they saw on Twitter first,
- 81% of users say Twitter is more influential than TV,
- Even with no followers – a brand new Twitter account – you can see enormous growth within days.
How much does Twitter cost for paid advertising?
It depends on your advertising type.
- Promoted tweets cost $0.50 to $2.00 for each action – these are original tweets posted to your timeline that you promote to appear in the timelines of people who don’t follow your business.
- Promoted accounts cost $2 to $4 for each new follower,
- Promoted trends cost $200,000 per day,
If the Social Selling methodology requires no paid advertising – does this work on Twitter?
Yes – using the content velocity strategy – it’s possible to gain significant ROI from free – no-cost Twitter campaigns.
How it works
- We find that every month, clients attract, on average, 500,000 to 1.5 million potential ideal buyers who view their organic tweets.
- On average, 6% of their potential new buyers who have considered their tweets and social media posts go on to engage and self-educate themselves with more of their content.
- 16% average of all posts convert to new social selling sales opportunities: likes to requests for zoom meetings.
- One hundred plus ideal buyers a month on the average signal they want more – product knowledge, more information.
- Many go on to sell more.
It is time to ACCELERATE communities of PASSIONATE NEW BUYERS by fuelling and facilitating their insatiable hunger for authentic content and conversations – so your business captures enormous attention and engagement – influence and sell more.
Now the most valuable asset in the world today is attention.
The FASTEST growing businesses have one thing in common they get more attention on multiple social media platforms – every day.
- Get more attention first.
- Next More engagement
- Influence and Sell More.
Our business reflects the human truth: we are a social and human-first digital agency built on strategic narrative and pitch across platforms.
We accelerate powerful buyer insights gained through micro-content that ultimately influences actual business results.
Your ideal buyer truth is our lifeblood – we are loyal to it, defend it and accelerate it.
There is no longer a single, generic message served to a mass audience – now drive buyer attention and revenue growth by speaking specifically and differently based on who they are, by listening and understanding more.
If you have read this far, thank you for your attention.
It means a lot. I hope this helped you even a little bit in better making sense of this topic. If so, please, share it with a friend who might also benefit from it.
Thanks for reading,
David
